Pop Quiz, Monday with Paulette McCormack

Paulette McCormack

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Paulette McCormack

What is your job role?
Director/ Owner

Tell us about your company?
Fresh HR Insights was established in 2012, to provide consulting and outsourcing services in Human Resource Management, Employment Relations and Industrial Relations to businesses on the Gold Coast and South East Queensland, Australia.

Our team is experts in the management of work-related obligations and entitlements between employers and their employees. We not only support employers to Eliminate workplace concerns with Fair Work and Employment Legislation compliance but help build committed workplaces with engaged teams.

We work on an as and when needed basis and do not lock business into lengthy contracts. Instead, we prefer support in blocks of time. These don’t expire, so you know that when you don’t need us, there is no bill to pay each month and when you do need us there is time for you to use. Our clients love this approach too.

We also work on a 24/7 basis. Business worries don’t stop at 5 pm Monday to Friday and nor do we. We are there as you need us, no matter if your issue is too big or too small and when you call you to get direct access to us – no call centers or having to re-explain your matter. You get the expert every time.

What do you love most about your job?
Firstly I love the flexibility I have as a business owner and secondly I love working with other small business owners to make sure that are compliant with employment legislation and all over how they need to approach employee matters. Nothing is more satisfying than assisting a business owner in workplace matters to reach a good outcome or successfully defend a claim against the business. When you have everything lined up and working well, a businesses team does what they do best, and a business owner can work on and not in the business.

I also work as a lecturer for Griffith University mainly in the MBA programs in the HR/ER and Business School. The satisfaction of sharing my experience and learning is fantastic. And the best part is one person teaches, and two people learn – each trimester I come away with more knowledge and more understanding from a varied and broad sector of the workforce.

What motivates you to get up every day and go to work?
Achieving goal’s – I am a big goal setter and knowing I have a challenge ahead for the day motivates me to get up and get going.

I also have a sense of justice. So many business owners are scared by the whole concept of the employer/employee relationship. Giving them the peace of mind is hugely satisfying. When they are faced with a claim that is unfounded, I enjoy supporting them to get a successful resolution. Many business owners put their whole life into the business. Many have their houses mortgaged to support the company. By helping them to get all their processes in place and any claims, I am also protecting what they have worked hard for. That is motivational.

How do your co-workers inspire you?
People’s journeys inspire me. The where they were to where they are going and the steps they are taking along the way. I love hearing how people got to where they are and the roads they have traveled. Everyone has a story.

How do you have fun at work (team building, pranks, etc..)?
As a consultant, most of my team are remote so we try to meet up virtually or for coffee as often as we can. We have many referral partners, and we actively support them as well and share their events and their company info. Business is supporting business.

What are some of the challenges of your job?
With most of our work being done remotely for clients often there is a lack of interaction with people face to face. This can get challenging when you are in the office day in day out, and you don’t have anyone to talk to. I work from my home office so days can be isolating, but on the flip side I like the quiet to get stuck in and get the work done – its a balancing act.

There is also the need to remain current with legislation which updates regularly, and case law is a changing landscape. Balancing work needs and remaining current is hard – sometimes its the choice between a TV program or the business. This year (2019) I am embarking on my Law studies to support my clients further – this will be a further challenge to fit that into the time each day – exciting but challenging.

What are some lessons learned from a past project that you can share with us?
As a startup, I wanted to get the brand out there, and I did loads of marketing by way of flyers. I had thousands printed off. I ended up throwing most out – it was a colossal waste of money.

People want to see what you can do for them not by how your business looks. I now don’t have any flyers but market by exceeding client expectations and referrals and testimonials. The proof is in work done.

NEVER discount your service if a prospective ask’s: value what you do and the service you provide. The only time I discounted my services turned into a nightmare, and I nearly gave it all up. Stand true to your worth, your value and what you deliver.

Also, validate what people say they can do to help you – seek out testimonials for them and speak to others who have used them. It’s sad to say, but there are many sharks out there who may not have your interests in mind but are after your money – they can talk the talk but not walk the walk. Choose carefully who you do business with.

What advice would you give to someone who is starting out in your industry?
Stay current with what’s happening as it is ever changing and build a support network around you. I am heading into my 7th year in businesses and its only in the last 2-years I have really started building traction in the market place. You need to earn your stripes and build your credibility. Networking is huge, and you just need to get out and be seen.

And when you do get a new client, treat them like gold, exceed expectations and deliver over your promise. Make sure you get a testimonial and Google review from them.

Also NEVER GIVE UP – each day build on the next so even if you think that you are not getting anywhere you are. Look back a year ago and see how far you have come, look back 5 or 10 years. The difference is

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: https://www.freshhrinsights.com.au/


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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