Pop Quiz, Monday with John Pilmer

John Pilmer

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
John Pilmer

What is your job role?
I am the founder and CEO of PilmerPR BLLC.

Tell us about your company?
After working on internal marketing teams for a few major corporations, I started PilmerPR almost 20 years ago as a way to bring Fortune 500 marketing ideas to midsized entrepreneurial endeavors. Over the years we’ve helped both large and small businesses build momentum and further brand their business both locally and nationally.

One of the best things about PilmerPR is that our headquarters or office space doesn’t limit us – we employ people across the US and work with companies on multiple continents. This is not only good for business – it’s good for the environment and good for our employees, too, many of whom are working parents able to raise a family and further their career at the same time.

What do you love most about your job?
The global reach of our business means that there is a new challenge to solve every single day. Bringing talented people together to come up with creative solutions and help business owners achieve their goals is incredibly rewarding.

What motivates you to get up every day and go to work?
Of course, my family is a huge motivator in everything I do (I’ve got cute grandkids to spoil!), but I think the real motivation in continuing as a business owner is the change I can effect on my clients, my employees, and the world. PilmerPR is a Benefit LLC, which means we can focus a portion of our time and profits on furthering causes that are important to us. PilmerPR stands for clean air, green business practices and strengthening community engagement, among other things. We encourage clients to find similar outlets they are passionate about and commit resources to those things. This is not only a good business practice; it’s great for the world we live in.

How do your co-workers inspire you?
My coworkers bring different and varied talents to the table – I try to encourage them to be open with all of their ideas. I’m so often inspired by their unique viewpoints and expanded thinking. Working together, we are pretty successful in solving problems for our clients.

How do you have fun at work (team building, pranks, etc..)?
Our team is completely remote and spans three time zones, which means our opportunities to come together face-to-face are extremely rare. That said, we manage to connect through a team call at least once a week. Before we begin work, we generally have a “movie critic” discussion about what everyone watched over the weekend. It’s always a fun exercise and helps us build that relationship across the miles.

What are some of the challenges of your job?
Building a business is tough. Being my own boss is a great reward, but it also comes with pressure to over-deliver to our clients and keep the bottom line in the black. At the end of the day, I have to make the final decisions that keep us moving forward, and in the right direction.

What are some lessons learned from a past project that you can share with us?
I was the team lead over the largest trade show ever created by a large tech company when they were a dominant force in networking computers. The six-month-long process resulted in many lessons – but one that I took away was that excellence should always be expected, whether your budget is in the millions or much tighter. With a good product and the right preparation, good results can happen for anyone.

What advice would you give to someone who is starting out in your industry?
Millennial public relations and marketing newcomers are all digital natives. They come with a view shared by up-and-coming clients in the marketplace, making them invaluable to the workforce. Become an expert in new media, especially social media and how target audiences get and share information. Creating and extending that dialogue among key audiences will make you invaluable to all kind of industries, not just public relations.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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