Big-data are the sets of complex and large data sets that help in efficiently managing complex and large data processing applications. The extensive adoption of big data analytics in the healthcare industry has further availed enhanced capabilities of monitoring behavior of patient towards a precise therapy. These services are considered to be cost-effective alternative and gaining huge popularity for the big data analytics market in healthcare domain.
The increasing technological advancements, extensive use of cloud technology, penetration of digitalization in medicine and increasing demand for analytic solutions are the major factors driving the growth of big data analytics in healthcare market globally. Increasing advancements in technology has led to the increasing penetration of big data into healthcare domain that provides greater help in analysis of a patient, which can be extensively used for both pre-therapy as well as post therapy. Furthermore, the increasing indulgence towards cloud technology in the healthcare sector is another factor pertaining towards the growth of big data analytics in healthcare market across the globe.
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Geographically, North America holds largest share in the big data analytics in healthcare market due to increasing advancement and acknowledgement of big data analytics in the healthcare sector. Furthermore, this region is witnessing early growth in the digitalization process and increasing acceptance of big data analytical services in healthcare domain that has further aggravated the growth of the big data analytics in healthcare market in this region.
Moreover, big data analytics in healthcare market in Asia-Pacific is anticipated fastest growth during the forecast period due to increasing initiatives undertaken by the government authorities to integrate big data in health care sector and increase deployment of big data services through cloud. Furthermore, it has been observed that the service provided by big data analytics is cost efficient and avails improved analytical information that further drives the growth of the big data analytics in healthcare market in this region.
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Key players in big data analytics in healthcare market are developing new products in order to tap large market base and gain competitive advantage. For instance, Merck and Palantir Technologies are developing joint venture for its research domain called Syntropy in order to provide data analytics tools to various healthcare enterprises. The prominent players in the big data analytics in healthcare market across the globe are Microsoft Corporation, Oracle Corporation, McKesson Corporation, Vizient, Inc ,IBM Corporation, Cognizant, Health Catalyst, Cisco Systems Inc. SAS Institute Inc. and Medeanalytics, Inc.