Pop Quiz, Monday with Paul Faust at RingBoost

Paul Faust

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Paul Faust

Paul Faust
Paul Faust

What is your job role?
Partner and Head of Business Development

Tell us about your company?
RingBoost focused on helping businesses grow response rates, increase exposure and get the most out of their marketing through the unique tool of memorable phone numbers. We sell and license local and toll-free vanity, easy-dial and tracking phone numbers. We also have the largest selection of numbers from exhausted area codes in the country.

We saw that phone numbers are an often-overlooked yet powerful asset to help companies obtain and retain customers. There are so many ways to use these tools, and we developed this creative niche to help businesses of all sizes deploy them in ways they hadn’t previously thought of.

What do you love most about your job?
There are two things that I love about my job that immediately come top of mind.

The first is that I get to work with so many types of business owners from sole proprietors to Fortune 100 executives, across a huge range of industries. I am exposed to and learn from the challenges and opportunities of all different sized companies, industries, markets, competitive landscapes, geographic locations, and differing growth models. I go from working with a dog walker who’s immersed in the gig economy to the giants of industry. There are endless opportunities to learn and engage and help.

The second thing that I really love about my job is the lack of imposed limits. We are bound only by our own creative thinking in how we can help business owners. Every day is an opportunity to build something new and different or to help a client build something new and different. People might look at it from the outside and think, “Oh, it’s just phone numbers,” but it’s so much more.

What motivates you to get up every day and go to work?
I never know what my day ahead will be like, which clients I’m going to talk to, which challenges I’m going to help them solve. Once we get them thinking about a custom phone number as an asset, as a tool, it’s fun to be creative to not only find the right number or numbers for their needs but also help share ideas on how to maximize it.

It’s fun to wake up into a business where there are very few people who do what you do. One thing that’s great about our business is we’ve watched the evolution of marketing, things pop up, some stick and some go. What we do is tried true and tested and doesn’t change.

We see business owners chasing the latest digital marketing fad, and the ball is constantly moving. Some fads become big trends, but most don’t fully deliver on their promise, and some even die out. But for us: phone numbers just work. Everyone knows how to use them. The rules don’t change. They will always work. There are new ways to deploy them and use them innovatively, but the fundamentals don’t change.

How do your co-workers inspire you?
We have a very diverse team that provides a level of service that others just can’t. We’ve built a team that is passionate about what they do, and each brings expertise to their specific areas of practice. I can’t work to grow the business without the operations team to service accounts better than anyone else out there. Knowing that everyone is dedicated to doing their best throughout the entire company makes it easier to go to market with confidence, and it is what makes what we do so powerful.

How do you have fun at work (team building, pranks, etc..)?
We have a team where everyone gets along. We work hard, and we also smile and laugh. We do team lunches and make sure we get to know everyone. We do our best to engage everyone to have a feeling of ownership and pride in RingBoost. We devise spot contests – like customer service ideas, product offerings, getting more reviews – we welcome everyone at all levels to suggest ideas and contribute to shaping the company.

What are some of the challenges of your job?
I never want to be standing still. We have to continually be searching for ways to grow and be different from anyone else in the market. Like every business, there are outside forces that affect us. Sometimes things are out of our control, and we have to put pressure on our suppliers and vendors to fix things. But that’s a part of any business.

For me, the real challenge is about keeping our story out there. How do we stay an integral part of the conversation when all anyone wants to talk about is digital, online, SEO, websites, and so on? Continuing to stay in the conversation and keep pushing the fact that voice matters. Calls matter. We’re not a utility; we’re a powerful marketing tool.

Only so many business owners wake up knowing they want a fantastic number. We have to keep pushing our story out there to get to the business owners who haven’t thought of it before. We need to keep finding intelligent media outlets who are willing to talk about it – to talk about the power of voice, the power of connection.

What are some lessons learned from a past project that you can share with us?
When it comes to marketing – everyone in the organization has an opinion. Getting everyone on the same page can require a lot of creativity. Sometimes we have to dig deep. What I’ve really learned is there isn’t one right answer. Sometimes you must think laterally and be inventive to find the exact combination of brand, market, geography, availability, budget, and personal preference to get to the answer that fits best for everyone.

What advice would you give to someone who is starting out in your industry?
If you’re going to get into this industry, you can’t go out alone. You need to connect and build your network. Find other experts you can work with to have access to numbers – good numbers, the kind of numbers people want — and also to be able to deliver the service. You need to get to know the phone companies and carriers, the RespOrgs, database managers, marketing experts. You need to get to know the industry inside and out and find the partners you can work with to build your business and deliver.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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