Pop Quiz, Monday with Frederic Lucas-Conwell

Frederic Lucas-Conwell

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Frederic Lucas-Conwell

Frederic Lucas-Conwell
Photo credit: Frederic Lucas-Conwell

What is your job role?

My role is to relentlessly work at defining and communicating the vision our organization, clients and partners need for solving critical pervasive and long-standing issues about people’s recruitment and motivation in the workplace.

It’s about working with our teams to continue find solutions that are better than our competitors, with more effective products, methodologies and go-to-market strategies.

Finally—and I could  have started here, since it’s what fills most of my job—my role is in business development and sales, speaking with clients and partners, closing deals and ensuring that we continuously tune our innovations with them.

Tell us about your company?

Growth Resources, Inc. is a company based in Silicon Valley that created and distributes a system called the GRI that transforms how we understand, recruit and manage talent.

The GRI includes more objective data about people, sound analytics, top-notch trainings, and services that benefit leaders, HR professionals, and individual contributors so that they can perform at unprecedented levels.

We pride ourselves on efficiently transferring our expertise on the GRI and the results of our research and practice to clients, so they can implement and benefit from them immediately.

What do you love most about your job?

What I love most about my job is the business development and sales aspects. That’s where I am in contact with our prospects and clients, can learn and improve the way we solve their issues, serve them better, and make deals needed for our growth.

I like our company being global, and being in contact with our teams, associates and clients all over the world. It brings varied viewpoints that benefit how we continuously reinvent our products and methodology.

What motivates you to get up every day and go to work?

What motivates me to get up every day is the prospect of transforming the way people can look at each other in a more productive way, for their own benefit and the one of others as well.

We are based in Silicon Valley, where changing the world into a better place is what drives entrepreneurs like me. Growth Resources with the GRI is the third company I started. The first one was in high-tech. The second one was in leadership development. Growth Resources  combines the first two. I needed a good challenge. I have it.

How do your co-workers inspire you?

My co-workers bring very different views, expertise and experience into the discussions. They all work in different ways, with much independence, from home or co-working spaces, anywhere.

The mutual respect of our various expertise and passion for our jobs, and our common vision to build a better world, inspire everyone, including myself.

How do you have fun at work (team building, pranks, etc..)?

We meet every year or two  for an event we have called the GRI Summit. Participants come from anywhere across the globe. We gather to see each other, welcome new members, share experiences and novelties, and have fun.

We also have our regular meetings over internet  every two months or so, which are always great opportunities to reconnect.

What are some of the challenges of your job?

Building momentum in a business that addresses people issues takes time, more than with technology businesses. It requires more often than not to be patient, which sometimes drives me nuts.

This longer time to grow complicates the way you raise money, sell, communicate, market, generate revenues and scale the company. But in return, these are also the aspects that make the challenges more interesting.

What are some lessons learned from a past project that you can share with us?

After almost thirty years of being an entrepreneur, I guess the most important lesson for others who start is: get prepared like you would for a journey to a faraway land.

If you are married or have a partner: they will be part of the experience… distantly. Make sure they commit to the ride too. There are always numerous hiccups with teams, clients, partners, bankers, lawyers, IRS and what not, that will sometimes require hard work to overcome, cause you to come home late, tired and even – sometimes – full of anger.

The faster you can learn, delegate, build and manage a team of individuals you can trust, the better.

What advice would you give to someone who is starting in your industry?

I have seen many companies in our field over the last 25 years, who started and quit after two or three years, even more frequently recently.

The advice I would give is 1) Experience first the real world of people, management, recruitment and organizational behavior of companies in different industries and of different sizes and complexities. Yes, it takes time. 2) Do your research but remember that research in psychology and organizational behavior are narrow and partial. So, investigate form many different angles. 3) Be patient, persistent. If you failed, it may be that you learned a lot. Start again.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Visit our website: https://gri.co/
Twitter: @GRIplatform
YouTube: http://bit.ly/2Wlr3s8
Read our most recent book Lead Beyond Intuition: http://bit.ly/2U1Y36s

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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