Pop Quiz, Monday with Ranu Coleman

Ranu Coleman

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Ranu Coleman

Ranu Coleman
Photo credit: Ranu Coleman

What is your job role?
I lead the marketing team at Azazie. I am responsible for implementing a brand strategy, driving awareness of Azazie’s product offerings and engaging consumers with the brand.

Tell us about your company?
Azazie offers high quality, affordable bridal gowns and bridesmaid dresses at a variety of price points. Our mission is to make bridal shopping accessible to everyone by marrying affordability with the convenience and ease of online ordering. Azazie offers over 120 bridal gown styles from $200 – $800 and over 300 bridal party dresses from $70 – $170. What began as a small operation in a Silicon Valley garage four years ago is now an online retailer that serves 1 in 10 U.S. brides.

What do you love most about your job?
My job is constantly changing, so every day is as exciting as the day before. I love being able to watch a simple idea grow into a major, business-altering initiative. It’s a constant adventure.

What motivates you to get up every day and go to work?
My team motivates me every day. I find mentoring junior staff and working with them to meet our goals to be incredibly rewarding. We’re continually collaborating and coming up with creative ideas to reach new customers and enhance the experiences of the ones we serve. When a bride says that your company helped make her wedding day perfect, it’s a great feeling.

How do your co-workers inspire you?
My co-workers inspire me because everyone shares the same vision and is dedicated to the mission. This creates a collaborative environment where we all support each other and work together to offer creative feedback and make our ideas a reality.

How do you have fun at work (team building, pranks, etc..)?
Startup culture naturally keeps us very busy, but we always make sure we take the time to host team building activities. These include regular team lunches and happy hours. And since we’re lucky enough to live in a beautiful state like California, we’ve even done wine tastings and have gone to the beach.

What are some of the challenges of your job?
The biggest challenge is prioritizing our key marketing initiatives. We have so many great creative ideas and projects we want to tackle but may not always have the time to implement them right away.

What are some lessons learned from a past project that you can share with us?
When I came on board, I wanted to overhaul our email marketing program, and it was there that I fully realized how crucial testing is. We optimized our email program with A/B testing, and it dramatically increased our open rates and sales. You wouldn’t think that email would be a big revenue generator in such a niche industry, so it was surprising.

What advice would you give to someone who is starting in your industry?
Don’t be afraid to take risks and be assertive. If you have a great idea, share it. Confidence goes a long in marketing.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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