Pop Quiz, Monday with JD Parkman

JD Parkman

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
JD Parkman

JD Parkman
Photo credit: JD Parkman

What is your job role?
CEO & Digital Marketing Engineer

Tell us about your company?
Marketing Media Wizard is a results-driven digital marketing agency that simplifies its client’s job workflow process by generating and nurturing exclusive leads through our marketing automation technology which reduces customer acquisition costs and promote higher customer satisfaction.

What do you love most about your job?
How many CEOs can say that grew 30 or 40 business simultaneously, let alone one at a profit, year over year?

What motivates you to get up every day and go to work?
My ex-wife’s lawyer. And, I’m a workaholic, hence the ex. I’ve worked 20 hours a day, seven days a week since 2005, with a handful of short vacations over the years, last one I remember I think was in 2009. My work is my life. Therefore I don’t see it as work, more like passion or a game I must win. I now know how long it takes to succeed so I’ll now try to convince myself that I just need to work harder and overcome it and shave some of the time off — fools gold.

How do your co-workers inspire you?
Wait, I thought I inspired them. One of the downfalls of succeeding at a relatively young age is that you kind of become immune to or jaded towards certain things or I guess you could say you forget how to celebrate all the little victories that really are the sum of the whole experience in the end. So at this point I’ve been through this stuff for 14 years and I know what to expect and when you do you can quickly lose focus of how significant certain small wins are because I’m always worried about what’s next and for everyone on my team this is their first time making grown-up salaries and building a large multi-national company, so I get a lot of joy out of seeing them so happy over small victories and how they feel accomplished and in ways it allows me to relive it as well. Though the closer I inch towards 40, the more and more I catch myself doing story time with everyone to tell them how I remember doing or saying the same thing. Next step is offering up originals.

How do you have fun at work (team building, pranks, etc..)?
Not sure what you mean here, work is having fun. If you’re not having fun, then that just means you need more work! Maybe most known that I’m a little sarcastic at times. I’ll say D all the above.

What are some of the challenges of your job?
I’m still trying to find one use case for anything that I learned in college — just 1. Building startups don’t come within a manual. In business school they teach those fancy MBA types how to go from A to B, then B to C, so forth. See, my job is to find where the hell A is in infinite space while blindfolded, drunk, and stumbling all over searching. Naturally once A is found is when it be done and leave and let the MBA folks come to do boring, by the book stuff

What are some lessons learned from a past project that you can share with us?
Wow, there’s so many. I went through a rough period that helped define the business model I have and use today. When you’re pioneering an industry, you don’t necessarily see pitfalls that people in 5 or 10 years from now would easily see, mainly because one of us will serve as a warning. I’d just say that as a person or business that you need to have to fail-safes in place to make sure you’re paid what you’re worth.

What advice would you give to someone who is starting in your industry?
Don’t go buying anyone course or listen to someone that spends all day selling how to sell. I’ll never forget this time a guy wanted to know who I followed and studied under. And I have no damn clue. I’ve spent my time out in the field doing not YouTubing. I taught myself everything I know, and I put My money up to practice it. And with years of practice, I’ve gotten at it

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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