Pop Quiz, Monday with Elaine Slatter

Elaine Slatter

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Elaine Slatter

Elaine Slatter
Photo credit: Elaine Slatter

What is your job role?

Tell us about your company?
XL Consulting Group helps entrepreneurs with market planning, strategy, branding, web design, and social media.

What do you love most about your job?
The variety of clients we are able to help with branding, marketing strategy, websites, and social media.

What motivates you to get up every day and go to work?
The variety of problems we are able to solve for our clients.

How do your co-workers inspire you?
We challenge each other to find out of the box solutions for our clients.

How do you have fun at work (team building, pranks, etc..)?
Fun at work is team building at our annual mastermind in Varadero Cuba relaxing, excursions to different spots, dancing almost every night. Other guests remember us as the fun group.

What are some of the challenges of your job?
Finding solutions to more complex website requirements.

What are some lessons learned from a past project that you can share with us?
Fixing a poorly designed website from a previous vendor is harder than designing one from the ground up.

What advice would you give to someone who is starting in your industry?
Build relationships early. Work on delivering content consistently. Develop subject matter authority both online and offline. Find a mentor who can help you develop your career and open doors for you.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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