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Pop Quiz, Monday with Brion Roberto

Brion Roberto
Photo credit: Brion Roberto

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Brion Roberto

Brion Roberto
Photo credit: Brion Roberto

What is your job role?
COO

Tell us about your company?
We area digital out of home (DOOH) advertising smart network and technology solutions provider. Our global trading platform connects screen owners and ad agencies/brands. We make Digital Out of Home a medium that is easy to plan, buy, manage and measure campaigns.

What do you love most about your job?
I love the speed at which we can iterate and innovate. No rules, no bureaucracy. With teamwork as can tackle complex problems quickly and that not just apply to our company, but the industry as a whole. There is no speed limit, and it feels like we have the freedom explore unlimited possibilities.

What motivates you to get up every day and go to work?
I really enjoy being part of a rapidly changing industry that is transforming from a very old business (with its roots in ancient Egypt!) to a digital one. It’s incredible to be part of this change and help set the course of the future.

How do your co-workers inspire you?
We have diverse ethnic backgrounds and skills, so we are always able to bring new ideas to each other and different perspective. They are extraordinarily talented and dedicated. It is incredible what we can bring to life with a small team.

How do you have fun at work (team building, pranks, etc..)?
We work in a very open style and don’t have to worry about jokes offending each other because of our strong rapport. We check our egos at the door and don’t take ourselves too seriously.

What are some of the challenges of your job?
As a co-founder, it is challenging to push yourself, occupy many roles simultaneously, balance priorities and make a little amount of time for a personal life!

There is no comfort zone as on a daily basis I might be cold calling prospects or partners, reviewing legal documents or writing a press release.

What are some lessons learned from a past project that you can share with us?
I think there are three fundamental reasons projects fail.
1) Poor planning. While the pressure to move fast in a start-up is always intense, that must be weighed with some strategic thinking. Like chess, you need to think a few moves ahead, and starting a project without thinking through staffing, budgeting, impact on your existing products/revenue, or long term roadmap will likely end in failure. Better to give it a pause at the beginning.
2) Lack of communication. It’s been said frequently, but proper communications are not always easy. Getting more than simple agreement is essential, you must be fully aligned! This means with the goals, strategy, and details of execution of the project from the beginning. It must be constant and detailed throughout. Otherwise, the team will lack cohesiveness and motivation.
3) Lack of focus and passion. You must motivate your team, pointing to the goals and vision of success! No one wants just to perform a job because they are required. Projects that are well run have critical thinking distributed across the team, and it’s important to have fully engaged employees. Celebrate small success often and praise the minor triumphs.

What advice would you give to someone who is starting in your industry?
Be ready for change, be a constant learner and someone who is not satisfied with the status quo.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

http://theurbaniq.com
https://www.linkedin.com/company/urbaniq/

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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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