Pop Quiz, Monday with Annie Vonheim

Annie Vonheim

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Annie Vonheim

Annie Vonheim
Photo credit: Annie Vonheim

What is your job role?
I’m the Chief Juicer at Smart Pressed Juice

Tell us about your company?
Smart Pressed Juice solves the problem with juicing so people can get everything they need from vegetables without the sugar or expensive price tag. We utilize a smart combination of cold-pressed juicing and whole plants- then we immediately dehydrate them to lock in nutrients at their height. This way people are able to access the extraordinary power of plants every single day in their diet in just 30 seconds.

What do you love most about your job?
We will never begin to scratch the surface of how powerful food is for your body. The best part of my job is learning what they are on a daily basis and uncovering extraordinary research that shows how ordinary, humble plants can reverse some of the most devastating chronic diseases.

What motivates you to get up every day and go to work?
Getting to do the job I’ve always dreamed of – creating a company that makes smart, phytonutrient-rich organic plant products accessible and affordable for everybody.

How do your co-workers inspire you?
I absolutely love my team. They are some of the brightest, funniest and most talented people out there- and they know how to keep it real.

How do you have fun at work (team building, pranks, etc..)?
We are absolutely obsessed with food. We’re always talking about food, sharing and eating each other’s food, styling food recipes and coming up with random food facts to freak each other out.

What are some of the challenges of your job?
I have a background in functional medicine and have the tendency to nerd out, so we are always trying to come up with ways to make health messaging understandable and straightforward. Nobody likes it when I talk about glucose transport phosphorylation or phase 1 intermediary metabolites, but those are all relevant to juicing! The amount of sugar in juicing can really affect insulin resistance, and most juice cleanses don’t actually support how your body detoxes.

What are some lessons learned from a past project that you can share with us?
Learn early on what’s a distraction and what actually contributes to your goals. In the beginning stages of a start-up, every opportunity seems shiny, new and exciting, but it can quickly derail you if you are not crystal clear on what your strategy is.

What advice would you give to someone who is starting out in your industry?
Live the lifestyle first- the more you personally connect with the food you eat, the more passionate you will become. When you start your company, it’s the fire in your belly that will power you through all the challenges and obstacles of starting a company.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
Website: www.smartpressedjuice.com

Facebook: https://www.facebook.com/smartpressedjuice/

Instagram: https://www.instagram.com/smartpressedjuice/

Twitter: https://twitter.com/smartpressjuice

Youtube: https://www.youtube.com/channel/UC4v4OXvpvi2xvOVvJW2zIvg/featured

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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