Pop Quiz, Monday with Rob Lambert

Rob Lambert

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Rob Lambert

Rob Lambert
Photo credit: Rob Lambert

What is your job role?
My official title is Director, but more practically I’m primarily the web developer for the company.

Tell us about your company?
Flowers Across Australia is a premier online florist delivering fresh, premium quality flower arrangements, plants, and hampers, brightening Australian’s lives and homes for nearly a decade! We have one of the most extensive ranges of flowers in the country and have two branches, Flowers Across Sydney and Flowers Across Melbourne.

What do you love most about your job?
I love solving problems and making complex things seem easy for both our team and our customers. We build a lot of in-house systems and software, so my best wins are usually when the team comes to me with the idea that would help make their day to day work life easier or better. This will often then result in a better overall experience for our customers too, so it’s a win-win!

What motivates you to get up every day and go to work?
I like to call it inspirational dissatisfaction. There’s always more that we can do for our customers and as a business. I’m happy with what we’ve been able to achieve in our industry, but I love figuring out how we can do better and how we can build on what we’ve currently got. Personally, I also love the fact that I get to set my own hours and agenda to a large degree.

How do your co-workers inspire you?
Their energy and enthusiasm inspire me. I’m lucky and grateful to have a team that moves ahead at full speed – often I’m just trying to keep up with them!

How do you have fun at work (team building, pranks, etc..)?
There is plenty of cake at our work – someone’s always having a birthday, so any excuse to get cake! Most days are generally just fun! People are always laughing, telling stories, playing quirky, made up games and prank and the days go quickly.

What are some of the challenges of your job?
Having the right resources regarding people and finances and knowing how and where to allocate those resources to get the best return. It’s always a challenge and a balancing act between investing in marketing vs. product and team.

What are some lessons learned from a past project that you can share with us?
An ongoing project for us is always hiring the right people. The wrong people can be a disaster for them and us!

When we started, we didn’t have any real process whatsoever, and we just asked some random questions that seemed relevant at the time. Once we realised that this wasn’t a good approach, we spent a lot of time creating a better, more in-depth process for hiring the right people. It will always be a work in progress, but we’ve managed to put the odds more in our favour of hiring good people that fit the business.

There is a considerable amount of time, effort and money associated with new hires and each person is a substantial investment, so we learnt to treat it accordingly up front. We’ve also realised the first few months are essential to understanding which has come on board and if they’re a good fit, so we’re currently working on continuous feedback systems to ensure we still feel like we’ve made the right choice three months in.

What advice would you give to someone who is starting in your industry?
Persistence is vital, keep pushing through and keep trying to find the lessons within the struggle. Some of the best ideas and wins come out of mistakes and failures.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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