Pop Quiz, Monday with Kristi Porter

Kristi Porter

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Kristi Porter

Kristi Porter
Photo credit: Carmen Mandato/ The Penny Hoarder

What is your job role?
I’m the Chief Do-Gooder at Signify.

Tell us about your company?
I’m a copywriter and consultant who helps nonprofits and social enterprises get noticed and grow through effective marketing and communications. I also teach solopreneurs and small businesses how to implement cause marketing and easy philanthropy strategies. Essentially, I help more people do good.

What do you love most about your job?
Creating my company was a way to professionally support the people and causes I already supported personally. So, I love the opportunity to advance the mission of organizations making a social impact.

What motivates you to get up every day and go to work?
My “why” keeps me going. When I feel like I haven’t done enough, or are overwhelmed with the task at hand, or discouraged for some reason, it never fails that I have the chance to tell someone what I do. And then I feel lucky all over again. I’m grateful for my work, the people I’ve already helped, and those yet to come.

How do your co-workers inspire you?
At this point, I’m a solopreneur. So, while I don’t have co-workers, I do have interns. Most of them are in their final year of college or are recent grads. I love to ask what they’re learning, what they’re excited about, and what they’re interested in. And I’m always inspired to hear about the difference they want to make in the world. Whether they want to follow a similar career path, or just add new skills to their tool belt, they have a passion for building a better future, and it’s infectious.

How do you have fun at work (team building, pranks, etc..)?
It’s a cheesy saying, but laughter really is the best medicine. It can improve a day, or turn it completely around. So, I look for ways to joke around, share a Gif, watch a video, or just make someone giggle.

What are some of the challenges of your job?
I mostly work with small, cause-focused organizations, so budgets are often a challenge to work around. And many of them don’t have much of a background in marketing. Talking them through why marketing and communications are essential, or what the return on investment may be in obtaining outside help from me can add hurdles. Past clients are often repeat clients, or they refer others, but for those who aren’t used to my type of work or hiring third-party providers, it can often require a new perspective and on-ramp for understanding.

What are some lessons learned from a past project that you can share with us?
Much of what I do for clients is help them get their foundational pieces in order so they can build on it. Once people are ready to look at their marketing and communications, they want to try things like Facebook ads or something more trendy. But if they don’t have a strong foundation to build on, throwing money at shiny tactics is just a waste.

With one of my first clients, we were creating a communications strategy for their annual fundraising dinner. Through the course of working together, I discovered that there was a shift starting to happen—from attracting friends and those closely tied to their mission, to a new audience who didn’t know as much about them. This change required us to tackle the event in an entirely new way. The person who handled previous events had also left, and things were disorganized.

So, after getting them back on track with targeting a new audience and getting their assets organized, as well as creating a structured plan for marketing and communications, they ended up quadrupling their fundraising total from the previous year!

Never underestimate the power of organization and asking the right questions. 🙂

What advice would you give to someone who is starting in your industry?
Get a mentor and an accountability partner. I give out this advice all the time. Find someone you can learn from (mentor), and someone who can get down in the trenches with you to make sure you’re staying on target routinely (accountability partner). Having these people in your corner can do wonders for your goals, knowledge base, and confidence.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: www.signify.solutions

Facebook Page: www.facebook.com/SignifySolutions

Twitter: www.twitter.com/SignifySolution

LinkedIn: www.linkedin.com/in/kporter9876

Personal Instagram: www.instagram.com/kporter9876

Pinterest: www.pinterest.com/wesignify

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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