Pop Quiz, Monday with Emily Rowe

Emily Rowe

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Emily Rowe

Emily Rowe
Photo credit: Emily Rowe

What is your job role?
Chief Executive Sensei

Tell us about your company?
I am the owner of a creative agency specialzing in all things online and social media! We do everything from daily to posting, to building powerful E-commerce platforms, to any and all photography needs.

What do you love most about your job?
Personally, I love to stay busy. I love that with Social Sensei I work from say 8 am to 8 pm, but I also love the flexibility. I can take a phone call while I go for a walk outside. I can go to the gym at 9:30 if my schedule has an opening. Things like that. I also love that Social Sensei keeps me creative and consistently challenges me.

What motivates you to get up every day and go to work?
Hands down my seven staff members. We really are, as cheesy as it sounds, a great big family. I can’t tell you how many times I’ve really pushed myself because I wasn’t happy with what I was paying a staff member. We aren’t all millionaires yet, but the day we are, we will ALL be. I don’t feel the urge to hoard the wealth.

How do your co-workers inspire you?
My girls (and one guy!) work hard day in and day out to service our clients. Two of my girls are in their early twenties, single moms, with everything else that goes on in your early twenties. How they stay sane and productive is beyond me. Two of my girls are military significant others and deal with their husbands leaving six weeks at a time. I could go on! But each one of them shows up excited and ready to work, and for that, I am forever inspired and grateful!

How do you have fun at work (team building, pranks, etc..)?
We are all remote! I know our group chat keeps us sane. It’s probably the most unproductive “work” group chat I’ve ever seen. But emotionally, it’s great! Now that we have a little bit of extra money, we are starting to work on projects together and include more of the team. A lot of us are all over FL, but we’ve got one in CA, one in AL, and one in VA. So having everyone together is a nice treat!

What are some of the challenges of your job?
Our clients. And typically it is far from their fault. When you work with small businesses, you work alongside their struggles too. Production errors missed deadlines by China, quantity crisis, etc. You can be as prepared and forward-thinking as you’d like, and for our clientele, it just means you’ll most likely be doing things over again. You’re lucky to get a 2-week notice most of the time. But deep down inside, we love it.

What are some lessons learned from a past project that you can share with us?
I like to answer this question this way because I don’t think enough people say this! We’ve worked with over 300 businesses. To toot my own horn, I’m really good at figuring out which clients are not the best fit for us (maybe too demanding, looking for other services we don’t offer, etc.). One of the biggest lessons? Say no to new clients when you think they’ll be a headache. For the time you take appeasing a bad egg, you could have signed three new clients. No one is worth ruining your day nor anyone on your staff’s day. Let that fishy go back in the sea.

What advice would you give to someone who is starting in your industry?
You better like sales. A LOT. And you better be open-minded, receptive, and unafraid to work on traditional days off. If you can come to terms with those things, you’ll do great!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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