Pop Quiz, Monday with Matthew Arnett

Matthew Arnett

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Matthew Arnett

Matthew Arnett
Photo credit: Matthew Arnett

What is your job role?
As CEO I have overall responsibility for ensuring the long term vision of the company is executed successfully. Through that execution, I empower those around me to flourish and lead in their roles as well. Also Competently ensuring continual growth by strategically planning and investing in the right areas that develop a more excellent product and employee. While always maintaining credibility and compassion for all.

Tell us about your company?
PO8 is a marine archaeology startup utilizing blockchain technology to excavate underutilized sunken treasures and artifacts from ocean floors, generating untapped sources of revenues for funding social programs, creating jobs and jumpstarting local economies – all while protecting our marine habitats.

Recovered artifacts will be digitized using Non-Fungible Tokens (NFTs). NFTs represent the digital ownership of recovered artifacts, with its smart contracts containing unique asset data cryptographically certified, confirming ownership of each physical artifact.

NFTs allow the majority of PO8 recovered artifacts to live on the blockchain and physically remain in the custody of the PO8 Museum Foundation for continued studies by the archaeology community and to be exhibited in various museums worldwide, all while the ownership of the artifact can be from anyone around the world.

How do your co-workers inspire you?
Nothing is better than watching a teammate grow. Growth inspires me to keep pouring myself out in service to the vision and common goals of PO8

How do you have fun at work (team building, pranks, etc..)?
As a Bahamian company, we embody the spirit of The Bahamas which is friendly, accommodating, adventurous and hardworking, so we are always having fun. We love what we do which makes it easy for everyone to feel confident, safe and relaxed. We believe in responsibility under freedom so everyone can joke and make fun of each other responsibly and respectably. By nature, our work of sea exploration requires a level of curiosity, creativity and it seems that anyone who would be apart of this project is a dreamer that brings ideas to action. Every Wednesday is dreamers day, a member of the team has to create an interactive pirate related challenge for all of us to take part in.

What are some of the challenges of your job?
The great challenge is managing a human relationship. Everyone that is apart of the PO8 team has already accomplished so much in their careers. Blending all of the expertise, personalities and attitudes bring a unique set of challenges. PO8 is a global project with team members from over seven countries around the world, proper time and pace management which is vital for maintaining continuity.

What are some lessons learned from a past project that you can share with us?
Relentless strategic persistence will get you where you want to be. Back in 2007 when my first startup Street Hustle promotions started, I had to create a position for myself in a Chinese dominated market of live music promoters. At that time no one has street teams executing guerrilla promotions, so I created the first formal one in Beijing. However to successfully activate the services we needed to cooperate with more prominent promoters like Live Nation and AEG.

At that time China West the number 1 promoter of foreign live music was my first choice as a partner. I tried everything for months to develop a relationship with them, but they wouldn’t let my company in. So I started to do what I told them we could do move people to their events. I created a few of my own events I made sure that they heard about them and even invited a few of their employees to enjoy. Also 6-7 month of asking for a chance and presenting our company as an answer for promotions and marketing needs. They called because they had an artist that they didn’t particularly understand how to market, his name was Kanye West. My experience and planning made my company an answer for them.

As you grow you have to position yourself to be an answer and people will pay you for your service. Consistency will keep you where your persistence takes you. After The Kanye West show, we consistently worked to out-hustle anyone that was in our space, while always delivering the maximum exposure possible for each event. We became so good at what we did we won several awards notably Best Promoter in Beijing which made us grateful. That gratefulness affected our actions as a company we invested in new client acquisition, 30% of our income always came from new business. We gave back to the community and invested in our human capital equipping other to grow and create their ecosystem. This increased gratefulness in our business leads to us being acquired by a major live entertainment group.

What advice would you give to someone who is starting in your industry?
Don’t take shortcuts to work for long term and not short term gains. Build the best team that you can who share the same vision but who can add multiple layers of value. Take less and deliver more this is especially important for people entering the blockchain field. Be kind and compassionate to your customers and never stop sharpening your skills and investing in the team.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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