Pop Quiz, Monday with Bec Derrington at SourceBottle

Bec Derrington

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Bec Derrington

Bec Derrington
Photo credit: Bec Derrington

What is your job role?
I’m the founder of two online businesses – SourceBottle.com and InfluencerHUB.com The best way I can describe what I do, via both platforms, is help people (and their brands) amplify their stories via influencers. Technology is an enabler, so it’s just the vehicle that makes what I do easier.

Tell us about your company?
Put simply, SourceBottle connects journalists and bloggers with expert sources; and Influencer HUB is a SaaS platform that makes it easy (and fun) for brand fans to co-create and share your content. I founded both companies, and just have a virtual team to do all the leg work, as well as a very talented independent developer whose team builds and manages both platforms for me.

What do you love most about your job?
I love the outcomes both platforms produce. I still get an incredible kick out of learning that a SourceBottle subscriber has landed some fantastic media coverage – even nearly ten years on. And I also love that Influencer HUB demystifies the whole influencer marketing space and takes users back to authentic grass-roots marketing tactics.

What motivates you to get up every day and go to work?
I really love what I do but am keenly aware that I need to continue innovating to keep up with the expectations of both clients and subscribers. Likewise, I still feel I have plenty of milestones I need to reach before I can take my foot off the pedal.

How do your co-workers inspire you?
I don’t really have co-workers, but I’m regularly inspired by my husband (for his determination and tirelessness), and my female peers and friends, who regularly tackle mountainous hurdles and overcome them with grace.

How do you have fun at work (team building, pranks, etc..)?
I dance (on the inside) when I get a great win for a client. And I’m learning to get joy from a lot of little things each day – mini-victories that I might once have overlooked.

What are some of the challenges of your job?
I think the biggest challenge to my job is getting creative inspiration when I’m working in isolation. I also need to remind myself not to take those less savoury (read: raging) emails we get from time to time personally. I’m not completely out of the woods yet, but I’m getting there.

What are some lessons learned from a past project that you can share with us?
One of the biggest lessons I’ve learned with both my startups is to be nimble in the business’ execution while staying focused on the platform’s objective. For example, I originally envisioned the Influencer HUB platform to perform in a particular way and be suitable to certain types of businesses, but soon found out it proved just as effective (if not more so) for smaller businesses with a smaller team. It was actually an easier path to tread, so hallelujah!

What advice would you give to someone who is starting in your industry?

  1. Prepare for setbacks. If you go in prepared, you’ll find it easier to manage those inevitable challenges.
  2. Overestimate how long things will take and how much things will cost … and you’ll be about right. 😉
  3. Don’t take on a partner, a co-founder or staff unless or until you have to. In the current gig economy, there’s a sea of business that proves you can run a very profitable enterprise without having large team and overheads. Just read Elaine Pofeldt’s: “The Million-Dollar, One-Person Business” for inspiration.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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