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Pop Quiz, Monday with Leisa Goddard

Leisa Goddard
Photo credit: Leisa Goddard

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Leisa Goddard

Leisa Goddard
Photo credit: Leisa Goddard

What is your job role?
Founder and Managing Director

Tell us about your company?
Adoni Media is a Public Relations and Digital Agency I set up after more than 25 years of working as a journalist and dealing with “PR people” who didn’t always understand how the media works.

To me, it makes sense that if you want to get media coverage for your brand, business or service, you need to be able to offer your story with an angle the media will want to cover. There also needs to be photo and video opportunities that are more than a white wall and a pull-up banner!

Since starting Adoni Media, I have been very strategic about balancing our team so that we have experienced journalists working alongside corporate PR professionals and digital experts.

As a result, we have delivered, and been recognised for delivering, top Government Relations campaigns, product launches, and ongoing media management for local, national and international clients.

What do you love most about your job?
Seeing our clients on TV news, featured in magazines or quoted in online articles is always exciting but as well as PR, the journalists on the team do a lot of media/interview training so a big highlight for us is when a spokesperson or business owner we have coached appears on TV and they look good and sound good – that is a big win.

What motivates you to get up every day and go to work?
My children. It’s essential for them to see that success comes from hard work and a very healthy dose of perseverance and resilience. Likewise, in the office, I’ve always had good role models and mentors throughout my career so now I try to be that for my staff, especially the younger members of the team.

How do your co-workers inspire you?
We work in a very creative space, and the brainstorming sessions we have and the energy and passion when ideas and designs are being created is so inspiring. There is a real sense of ownership of our clients, and a sense of we’re a team.

How do you have fun at work (team building, pranks, etc..)?
There is good champagne in the fridge so when we have big wins, there may, or may not be the sound of a popping cork or two.

What are some of the challenges of your job?
PR and media can be reactive, and that is one of the most significant challenges especially when it comes to crisis management. Fortunately for us as journalists, we are used to working to tight deadlines and responding to ever-changing demands and information that is changing and being updated. There is no question that the adrenalin is definitely flowing, but we know what we need to do, and more importantly, because of our media background, we can generally pre-empt what the media’s next step is going to be and that it is critical when a company or person’s reputation is on the line.

What are some lessons learned from a past project that you can share with us?
Just because a news event is over doesn’t mean the opportunity for media coverage ends. When Harry and Meghan visited Fraser Island last year, we knew that the day the Royals left the Island media would be scrambling for new angles. We worked with Kingfisher Bay Resort to film a behind the scenes Video News Release so reveal details about their stay, and that made the major news bulletins that night.

What advice would you give to someone who is starting in your industry?
Apply for internships and get as much experience as you can. I started as a “work experience girl” at the local newspaper when I was 16 and went back to doing unpaid work in a TV newsroom to gain experience before I landed my first on-air reporting role, so I know firsthand how valuable it is to get your foot in the door.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

https://www.adonimedia.com.au/
https://www.facebook.com/AdoniMedia/
https://www.instagram.com/adonimedia/
https://twitter.com/mediaadoni

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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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