Pop Quiz, Monday with BJ Enoch

It’s challenging every single day, and there’s never a dull moment. My job is to put a puzzle together every day, and every night the pieces change.

BJ Enoch

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
BJ Enoch

BJ Enoch
Photo credit: BJ Enoch

What is your job role?
Vice President of Enterprise Accounts

Tell us about your company?
SocialSEO is a full-service digital marketing firm based of Colorado Springs, CO with offices in Denver and Phoenix. We specialize in organic SEO, paid search and display advertising, organic and paid social media advertising and video production. Our client base spans four continents with clients ranging from SMB’s to 10,000+ SKU eCommerce retailers, to global publicly traded companies and everything between.

What do you love most about your job?
It’s challenging every single day, and there’s never a dull moment. My job is to put a puzzle together every day, and every night the pieces change.

What motivates you to get up every day and go to work?
The thrill of not knowing exactly what new challenge the day will hold for us.

How do your co-workers inspire you?
Watching them get personally invested with their clients and their success. Every member of our team takes personal and fiduciary responsibility for their clients, and watching them throw themselves headlong into strategizing, commiserating, and celebrating with them is incredibly inspiring.

How do you have fun at work (team building, pranks, etc..)?
We’ve got an obscenely competitive ping pong circuit (and table) going on in the office. The training room turns into Wimbledon during lunch. We also put on monthly team events, quarterly company events, and regular department activities.

What are some of the challenges of your job?
The balancing act between communication, strategy, execution, and documentation is one of the most challenging aspects of our job. Nothing with Google is guaranteed, and their hundreds of factors that can impact how a website interacts with a search engine. We need to not only combat the search engine, but also keep an eye on the competition and effectively communicate to our clients what we’re doing, why we’re doing it, and what we expect to happen as a result.

What are some lessons learned from a past project that you can share with us?
It’s ok to say no to projects and clients. Especially in the early stages of business growth, there’s a hunger to take on every possible revenue opportunity you can, but the wrong client or project can set things back immensely.

What advice would you give to someone who is starting in your industry?
Get your Google Analytics certification and then start reading everything you can, build some basic sites and start testing practical application on the side.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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