The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
Can you please tell everyone your name?
Baljit Kaur Gill
What is your job role?
Managing Director / Founder at SYLO Communications
Tell us about your company?
SYLO Communications is a consultancy firm that offers PR, communications & social services. We also provide event & activation management for lifestyle, FMCG & beauty brands.
We have been up and running for over three years and have gone strength to strength building up our portfolio and using our expertise to help our clients WIN BIG!
What do you love most about your job?
I love that I don’t consider my job a job. I work around the clock not because I have to but because I want too. I want to help brands grow, connect with consumers & be the talk of the town. Nothing gives me more joy than when a plan comes together, and the results are significant, creating immense success for my clients.
There is no routine in my working days as every day is so different! I love the diversity my working day offers from connecting with journalists, working on strategies to generating stories for media titles. By working in such a creative industry, the world is our oyster when mocking up plans.
What motivates you to get up every day and go to work?
I have a pure passion for the marketing landscape currently and that is what motivates me to get up every day and go to work.
I love that the advertising landscape is rapidly evolving. Digital is growing and is unlocking some fantastic elements of advertising allowing brands to connect with the consumer at a more deeper, emotive level.
I also as a female business owner want to make a difference. I thrive to motivate those around me and those who depend on me. I want to drive confidence in my team and have them learn from me as well as me learning from them.
I genuinely see each day as a gift and some days will be great, and others may suck, but you can always learn & evolve whilst having fun!
How do your co-workers inspire you?
My co-workers inspire me in so many ways which are why SYLO communications are where it is today!
The team consists of people who look at the world differently, we all approach tasks differently. Someone’s essential skill may be another team members learning area, which is why it works so well.
As a small startup, I don’t always have the answers, we may not be as evolved as other consultancy firms, but my team gets stuck in, they share the vision, they push the vision further, and that is what inspires me. They don’t stop until they have the results we set out to achieve for our clients.
Not only do they work hard, but they also practise a healthy work-life balance by pushing themselves in other areas.
How do you have fun at work (team building, pranks, etc..)?
We try to have fun by having a relaxed, open work environment. We try to have lunch together every day where we step away from our desks to talk about our lives, daily life dramas we may be having & talk TV shows / Netflix shows.
We often have work nights out which I feel is fundamental. Everyone gets to unwind, and after one too many cocktails our dance moves take over making us feel like we are the ultimate girl group (some may disagree), but I think laughing together helps us be ourselves in and out the office, making it more fun.
What are some of the challenges of your job?
There is always something I can be doing which is what I find most challenging about my job. There is never an endpoint which is what I love but sometimes makes it difficult to switch off. It’s hard to find the right balance between being a first-time mum & running my own business.
As a start-up, I often have to make difficult decisions on how to best spend/save. What is the right next move, when is the right best time – there are so many decisions to make that I have to trust myself and believe in myself. I may not always make the right move, but I always ensure I am learning.
The PR service industry is very cluttered so it is a forever thing to ensure we are ahead of the curve, ahead of other competitors who are very challenging at times.
What are some lessons learned from a past project that you can share with us?
Ahhhh I could write a book on what I’ve learnt from past projects!
I pride myself on being open and honest with clients. If a campaign isn’t going to plan, communicate that to your client early on to make changes to see if you can make a success out of it! DO NOT wing it, DO NOT hope for the best as sometimes and most often this way doesn’t deliver results.
Always under promise and over deliver. That way you won’t add additional pressure to yourself when executing an approved plan for your client. There is also no better feeling than when you email your client with more significant results than you initially set out to achieve – if you could bottle up that feeling I would buy it!
Time management is critical – we always work in advance after learning to leave things to the last minute often means things get rushed and overlook. We’ve all been there, but as I gain more experience, it is something I do not do anymore. I lie to myself about the deadline, that way it is always done in advance.
What advice would you give to someone who is starting in your industry?
Be you! Be proud of yourself and the skills you bring to the table. They may not be the same skills as the person sat next to you, but you still add value which will help benefit the company you work for.
Network with everyone you can – I cannot stress this enough! Get to know everyone around you in the office & the industry. Find out about their journey, their successes their fails, their background, and their passions. It will open your eyes and show you how there is no one right route. It will also help you become a better, stronger team player who is one essential skill that cant be taught.
Try getting involved in what you can / on offer to you to help build your skill-set. You will soon see what you excel at vs. what you don’t find interesting / not so great at. It will help map out your route as well as what you could land into.
Lastly, have fun! Nothing lasts forever so enjoy the moment and give it you’re all.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: