Pop Quiz, Monday with Chloe Smith

Being involved in a startup means your role is a moving piece and there are so many things you want to achieve, at the one time!

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Chloe Smith

Chloe Smith
Photo credit: Chloe Smith

What is your job role?
I’m the Chief Product & Technology Officer at Leadr.

Tell us about your company?
Leadr solves online advertising for small businesses. But our larger purpose expands beyond that. We’re here to help our customers understand how to market themselves effectively in an affordable way. We take care of online advertising for small business owners. And we do it in a way that’s focused on building a partnership—We give you a team of marketing experts and intuitive software via a Personalised Dashboard to monitor the results, contact your Account Manager 24/7 and access personalised tips to help your businesses marketing improve.

What do you love most about your job?
Helping our small business customers improve their online presence and watching their businesses grow as a result. For me, this means continually questioning how we are adding value to our customer’s businesses, how we can help educate them and provide market-leading advice and tools to deliver value to small businesses of all types consistently.

What motivates you to get up every day and go to work?
Small business owners have so much passion for what they do. Our customer’s enthusiasm is infectious. At Leadr we genuinely believe in our purpose to help our customers realise their potential through online marketing tools and expert advice. We put that purpose, energy, and enthusiasm into everything we do and we’re always asking how we can make our service better. That aspiration and energy are what motivates me every day – to give our passionate customers a service that they see working and helping them.

How do your co-workers inspire you?
My co-workers inspire me in many ways, and they are a genuinely brilliant bunch of people who can teach me something new every day. We’re focused on building positive energy and entrepreneurial spirit into all our processes and ways of being – that approach galvanises me to do better and grow each day.

How do you have fun at work (team building, pranks, etc..)?
We see ourselves as a great team, and part of being a great team is creating a culture of freedom and passion. That means providing our team with opportunities to grow through education and training, learning lunches and professional development. We celebrate our achievements, and we make a big deal about our small wins because we’re focused on growing. We thrive on having a team of passionate, different and unique individuals. We create a place where they can grow and thrive as business professionals.

What are some of the challenges of your job?
Being involved in a startup means your role is a moving piece and there are so many things you want to achieve, at the one time! Prioritising what is imperative, nice to have and not needed at this moment is crucial to ensuring you don’t get bogged down, wasting time on inefficient tasks. Always focusing on the goal of the business and the immediate steps required to get it is essential and learning to say no is crucial.

What are some lessons learned from a past project that you can share with us?
For any project, we use daily stand-ups to align and keep the project to a deadline. Feedback is also essential to this process, creating a culture where feedback is vital to everyday business but is seen as something positive.

What advice would you give to someone who is starting in your industry?
Don’t let fear hold you back from starting something you wish to pursue. There are a lot of people that talk about the ‘what if’ and never do it. That’s a frustrating mentality to me. I hear people who have great ideas, and I think you should do that. They let fear stop them and in particular a fear of failure. If you’ve got a great idea, make it happen and don’t always feel like you can’t do it because it might not work.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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