Pop Quiz, Monday with Alex Potor

We are helping small and medium companies before, during and after trade shows/events to find the right service providers and get new leads for their products/company.

Alex Potor

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Alex Potor

Alex Potor
Photo credit: Alex Potor

What is your job role?
Founder and MP

Tell us about your company?
We are helping small and medium companies before, during and after trade shows/events to find the right service providers and get new leads for their products/company.

What do you love most about your job?
Internationally, the variety of the industry we act in – switching from a food show to a medical show and helping people to find creative solutions and stand out from the crowd. For example, now we are connecting fashion design students with companies who want to achieve the eye-catching-effect at their next show exposure.

What motivates you to get up every day and go to work?
My to-do list and the trends in the tech industry are motivating me daily and looking forward to offering more and more value to all the ExpoTor members. The XR features we are working on will facilitate the transaction-process and will make the life easier especially for SMEs.

How do your co-workers inspire you?
It is my job to motivate them. I never needed extrinsic motivation from any person – not in this role and in any other job before. I am the type of person who sees the work as a lifestyle and only looking to satisfy the customers and co-workers. This is my only inspiration.

How do you have fun at work (team building, pranks, etc..)?
We are a remote-first company. We might start with fun-on-the-beach by the end of 2019. 🙂

What are some of the challenges of your job?
The challenge number one is to find the best IT people here in the region. Bochum, Germany is not the best place to be for a web software company, but we fixed it meanwhile by working with a fantastic remote team.

Other challenges, as in any startup, keeping the focus, prioritizing right and making only good decisions – those all can be challenging.

What are some lessons learned from a past project that you can share with us?

  1. Never rely on others, especially if you are the founder & CEO – you pretty much need to know how to connect the dots or whom to ask
  2. For a tech project, if you are a non-tech person, start with templates (e.g., from WP, ThemeForest, etc.) instead of paying developers. Keep this until you reach your product-market fit. Afterward, begin with designers instead of back-end developers.
  3. Customers are your Boss No. 1. It does not matter if you are an employee/employer, in every company customer service is extremely important. Make your customers successful with your products/services, and you will be successful as well!

What advice would you give to someone who is starting in your industry?
We are in a mix of MICE and tech industry, being an online platform in the trade shows/MICE industry.

If we are talking about the first one, my advice would be: start in a blue ocean and define a strong USP. The market is full of non-reliable event vendors, but at the same time, it is hard to identify them. So, create a strong portfolio first, someone told, brand ambassadors should start by working for free to get the first clients. This would not work everywhere. Be creative!

If someone wants to start a tech product like a two-sided or multi-sided marketplace/platform, I can say to think twice about the own assets and challenges like the chicken-egg problem – always at the beginning. Such products are maybe the most difficult to build, but just as James Currier said in The Next 10 Years Will Be About “Market Networks” https://www.nfx.com/post/10-years-about-market-networks: “Two-sided online marketplaces are as difficult to build as they are rewarding.”

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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