Pop Quiz, Monday with Julie Christine Giguere

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The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Julie Christine Giguere

Julie Christine Giguere

What is your job role?
Managing Director

Tell us about your company?
Asian Absolute is a boutique localisation agency that’s been in the business since 2000. This means we help clients communicate and adapt their content to different international markets – making the content suitable for all the local markets they are targeting and communicating with.

Initially, this meant translating written content and participating in face-to-face interpreting assignments. However, nowadays our services are evolving and diversifying in line with newly available technologies.

As the name suggests, we started by working from and into the main Asian languages, but we expanded alongside our clients’ needs. We now have several years of experience working in more than 300 languages worldwide.

What do you love most about your job?
The international aspect. Language and culture are inextricably linked, and it’s fascinating and rewarding to achieve successful cross-cultural exchanges. As businesses and as humans we can all learn and grow so much from opening up to other markets.

What motivates you to get up every day and go to work?
The team, of course! Without great people around you, it’s impossible to achieve anything. We cultivate a very respectful and open working environment, and it makes it pleasant to go to work. We are an international company with offices in Bangkok, Bulgaria, Panama, Singapore and elsewhere – so a lot of us communicate remotely with each other every day.

How do your co-workers inspire you?
I obey one rule when recruiting the team and that is: to hire people who you think are smarter than you or smarter in a different way. By doing this, you make sure you surround yourself with co-workers who will surprise you every day with their skills, capabilities, and ideas.

How do you have fun at work (team building, pranks, etc..)?
We have an internal communication site that works like a social network. All of our offices post photos and other funny messages, quizzes or games to each other. We also do regular team building activities that we document and share with the other teams.

What are some of the challenges of your job?
The expression “lost in translation” is probably the most apt one I’ve ever come across. We frequently need to handle complex situations where there is a misunderstanding caused by one side or the other’s different cultural expectations or perceptions.

What are some lessons learned from a past project that you can share with us?
Each project is different. It’s important never to assume and always to take the time to review all details of the project instructions and brief, then to clarify and ask questions ahead of the project kick-off to avoid costly and time-consuming remedial actions later down the line.

What advice would you give to someone who is starting in your industry?
To be open-minded and to embrace the technology. There are a lot of exciting developments – especially with AI and its applications in natural language processing – coming in, and I think this is really where the future of the industry is going to lie.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


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