Orthodontic is the branch of dentistry which deals with enlargement and development of orofacial structures. It deals with the oral problems such as malocclusion, irregularities of teeth and associated facial problems. Its products are made up of material such as metal, plastic and ceramic. The global orthodontic supplies market is growing at significant rate due to increasing awareness about advanced orthodontic treatment and increasing prevalence of orthodontic problems such as malocclusion, jaw problems and tooth decay. The market has witnessed high demand for fixed braces over the last few years, due to its effective outcome, affordability and huge demand in developing countries.
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The high cost of advanced orthodontic treatment, lethargy towards dental care, unfavorable reimbursement policies for orthodontic treatment, and risk and complication associated with orthodontic treatments are the major challenges for the growth of orthodontic supplies market. The cost of orthodontic treatment varies depending upon the type and severity of the disease, treatment plan and technique and duration of the treatment.
Geographically, North America is the largest orthodontic supplies market, as the region is home to large number of industry players. Some of the other factors leading to the growth of the North American orthodontic supplies market are increasing healthcare expenditure, increasing focus on aesthetics, increasing adoption of orthodontic treatment among children and adults, technological advancement in orthodontic treatment and increasing prevalence of oral disease.
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Asia-Pacific is observed to witness fastest growth in the market. As the region comprises of largest population, improving healthcare infrastructure and the awareness for orthodontic supplies is increasing rapidly among them. In addition, growing medical tourism, increasing awareness of tooth decay and malocclusion, and increasing focus of orthodontic companies in the region are also creating a positive impact on the orthodontic supplies market growth in the region.
Key players in the orthodontic supplies industry are investing in the development of innovative and advance products, which is strengthening their position in the market. In January 2018, 3M and 3Shape partnered to advance digital workflows for orthodontics. In addition, in April 2018, Align Technology, Inc. introduced Invisalign Go, to treat a wide range of cases such as crowded or gap teeth which require teeth straightening prior to restorative treatments. 3M, Dentsply Sirona, Rocky Mountain Orthodontics, Align Technology, Danaher, American Orthodontics, G&H Orthodontics, Henry Schein, Dentaurum, and TP Orthodontics are some of the key players offering orthodontic supplies products.