The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
Can you please tell everyone your name?
Renata Castro, Esq.
What is your job role?
I am an immigration attorney and founder of the Castro Legal Group in Florida.
Tell us about your company?
We are an international immigration firm which leveraged Social Media interactions to build a six-figure and growing practice globally by connecting the dots between foreigners and the realization of their American dream of coming to the USA legally.
What do you love most about your job?
Being able to apply my knowledge to help people’s dreams come true – be it for athletes, investors, inventors, business people, or the everyday Joe or Jane who has a pathway to a lawful residence or an American visa.
What motivates you to get up every day and go to work?
The transformational power of our work in people’s lives.
How do your co-workers inspire you?
My staff is amazing. They believe in the cause, and that is motivation enough to keep going.
How do you have fun at work (team building, pranks, etc..)?
We are an all women staff, so there’s a lot of chatter about makeup! All jokes aside, we have a great time together, and I usually treat them to lunches, concerts and the like. It’s all about having a good time while delivering outstanding service!
What are some of the challenges of your job?
Dealing with the unrealistic expectations and anxieties of clients can take the best of us. We must always realize that there’s a lot at stake for our clients and that we need NOT to take it personally.
What are some lessons learned from a past project that you can share with us?
Be willing to take risks and build your path. When I opened my firm right out of law school, many cases I took were shunned by other more seasoned attorneys, and I won them. Also, I used social media aggressively by taking stands related to politics (which many attorneys don’t do) and that paid off substantially. I was on the front-line and took a lot of heat for it, but I am glad I took the risks I did.
What advice would you give to someone who is starting in your industry?
Be willing to write your own path. Work harder than your competition, be compassionate and trust your gut (and your legal research). It is crucial to learn marketing, being a good lawyer is not good enough.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: