Pop Quiz, Monday with Annette Densham

When someone says ‘I don’t have a story.’ Then we pull out of them enough to write four blogs a month and articles to pitch to the media.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Annette Densham

Annette Densham
Photo credit: Annette Densham

What is your job role?
Public relations specialist

Tell us about your company?
Publicity Genie is the story whisperers. We pull from small businesses their great stories to share with the media and beyond. Public relations is an incredible way to connect and build relationships … and we are the conduit for that.

What do you love most about your job?
When someone says ‘I don’t have a story.’ Then we pull out of them enough to write four blogs a month and articles to pitch to the media.

What motivates you to get up every day and go to work?
That I have the ability to find, write and share stories. I’m always looking for great ops for my clients, and that’s fun.

How do your co-workers inspire you?
I work with Becca McGregor who’s our PR manager. She’s gutsy, talented and tenacious. I love how she sees stories.

How do you have fun at work (team building, pranks, etc..)?
We work in different continents, but we talk through messenger… We have fun by getting publicity wins.

What are some of the challenges of your job?
Client expectations expecting media wins all the time. It’s our job to educate them that PR is more than the mainstream media and it’s all about relationships. Good PR can take time.

Also, the current state of the media. So much news is now trivial and inane.

What are some lessons learned from a past project that you can share with us?
With any PR campaign, be consistent, resistant and persistent. Always follow up … more than once. We had a media win recently where we pitched the story seven times, and on the 8th time, we got a yes.

What advice would you give to someone who is starting in your industry?
Look at PR as a holistic beast … incorporate a range of mediums and platforms. A good PR person understands social media, SEO, video, and the media.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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