The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
Can you please tell everyone your name?
Vanessa Geraghty McGann
What is your job role?
Founder – Vivacity Marketing
Tell us about your company?
Vivacity Marketing is a marketing consulting, digital marketing and marketing coaching business. We create customised marketing strategies and plans to suit any budget. We help startups via Marketing School which is our online marketing coaching program, and via one on one marketing coaching. And for more established business we offer a range of outsourced digital marketing services such as marketing strategy, web design, Facebook Ads, Google Ads, SEO, landing page design, copywriting, email marketing, content marketing, etc.
What do you love most about your job?
I love the fact that I get to help so many small business owners build their dream business, by helping them to effectively market their business and attract the right kind of clients. And that no matter what their budget is I can help through the range of services I offer from starts ups to more established businesses. In the past year alone I worked with 50+ companies.
What motivates you to get up every day and go to work?
I love what I do! My work is very rewarding as I get to coach small business owners every day. And I get to build marketing strategies and plans so that businesses stop wasting their money on marketing activities that simply aren’t working for them. I get to go to work every day knowing that I am making a real difference in these business owners lives. And help them grow a loyal client base.
How do your co-workers inspire you?
I have a part-time marketing consultant work with me, and I then have a team of freelancers that I used in my partnering digital marketing agency and for various services that my clients require. I learn and improve from my side every day. By working together as a remote team, we get so much more achieved and can bring a phenomenal service to each and every client.
How do you have fun at work (team building, pranks, etc..)?
I think it’s essential that my part-time marketing consultant is enjoying the work that she does with me. So I take the time to get to know them personally over wines and mimosas! I try and see my freelancers too in a more fun environment rather than in client meetings all the time too so that we can genuinely get to know the fun side of each other. So I guess wine happens as part of that most of the time!
What are some of the challenges of your job?
I have a 3-year-old daughter who is only in childcare for a limited number of days a week. So I need to work around her schedule, and try and be a present for her, and get my clients to work done too. So this results in me working evenings and some weekends. But she goes to Kindy next year, so that will make things a bit easier. And I am still in the building phase of my business as I am only eighteen months in, so I know that this is part of growing my business and because I love what I do I don’t mind the long hours.
What are some lessons learned from a past project that you can share with us?
I think on any client project communication is vital. It’s critical that both the client and the agency understand what is going to be delivered, timings and what work is required by both parties to achieve timelines. Never presume that a client knows anything. Always confirm and follow up to make sure there is no confusion. Regular face to face client catch ups helps to eliminate any miscommunications.
What advice would you give to someone who is starting out in your industry?
My biggest piece of advice is to start by building a Marketing Strategy and Marketing Plan for your business. And as part of the strategy do some market research with some people who are your ideal client, to find out their problems and pain points that you can help solve. Test that there is a need/gap for your services. And understand what services already exist and differentiate yourself.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web: