Pop Quiz, Monday with Sue Lester

In my spare time, I’ve been charged by a silverback gorilla, canoed the Zambezi River dodging hippos and crocodiles, trekked at high altitude in Nepal, India, Zaire & Peru, walked across the Australian Simpson Desert with 16 camels, volunteered in a Kenyan slum orphanage and much more. I use my adventurous travel tales to inspire others to reach their potential.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Sue Lester

Sue Lester
Photo credit: Sue Lester

What is your job role?
Australia’s leading expert in optimizing unconscious blueprints, mindset coach & healer, educator, professional speaker, and author. “Catalyst of Change” sums it up.

Tell us about your company?
Specialising in clearing ‘head trash’, I’m an international mindset healer & coach and professional speaker. I work with individuals, teams & audiences, focusing on creating lasting behavioural change through mindset shifts and unconscious blueprint optimization.

Put simply; I help successful people feel successful on the inside too, putting the missing ‘I’ back into their L_VES. Reigniting their zest for life’s adventures leads to achieving that elusive life balance and a strong sense of identity and purpose, without the Imposter Syndrome brake.

My signature program is The A.N.S.W.E.R. delivered in individual and group coaching, transformational workshops and retreats, and numerous in-house training programs for a variety of organizations from social enterprise to accountancy firms.

I’m the author of “The Face Within: How To Change Your Unconscious Blueprint” and “Answering The Call To Adventure,” and write for several national women’s magazines and blogs. The past two years I served on the Professional Speakers Australia Qld Chapter Leadership Team. In 2017 I was awarded the SIMNI International Small Business Woman of the Year.

In my spare time, I’ve been charged by a silverback gorilla, canoed the Zambezi River dodging hippos and crocodiles, trekked at high altitude in Nepal, India, Zaire & Peru, walked across the Australian Simpson Desert with 16 camels, volunteered in a Kenyan slum orphanage and much more. I use my adventurous travel tales to inspire others to reach their potential.

What do you love most about your job?
It combines all my passions – making a difference, learning & teaching, writing and travel. Being my own boss means I never have to beg to take travel leave.

It really is my legacy, because I know that when I work with you, there’s a positive ripple on effect across your personal & professional life, across and down generations.

And I realised recently there’s a strong connection between my childhood (ok, so I confess to being an adult Harry Potter fan too) love of magic stories and the use of Neuro-Linguistic Programming language, (“spells” if you wish), to transform people into better versions of themselves.

What motivates you to get up every day and go to work?
All of my answer to #5. It’s not so much “going to work,” rather how I choose to spend my days. Incredibly satisfying at times.

How do your co-workers inspire you?
I have a professional network of amazing people doing incredible things to change the world. If they can, I can. If they can’t, well just possibly I can anyway.

They opened my eyes to how many ‘successful’ facades there are presented to the world, especially through social media. They’ve reconfirmed we are all humans on our own journeys, so mistakes are inevitable as we stretch and grow, and we can bounce back higher.

How do you have fun at work (team building, pranks, etc..)?
My creative and coaching work is best done in my oasis, and I do amuse myself often (!). I enjoy catching up with professional friends at networking events, or meeting for coffee or a glass of wine.

Having said that, laughing is a valuable part of healing and growth, especially after tears, so sharing a laugh with my coaching clients and audiences is essential.

What are some of the challenges of your job?
I’m naturally an introvert (not shy – I just need to recharge alone), so I have to be careful to balance what I give to others – coaching clients, audiences, workshop participants, colleagues, friends, family & my partner, with what I give myself, quality recharge time alone.

Learning to delegate is essential, even though there have been a few disasters along the way – never assume people think the same way you do, nor have the same work ethic.

I know now only to accept clients I will enjoy working with, who are motivated to change. In the early days, I took on anyone with a wallet, not realising it is essential for all concerned to be a good match. I’ve also learnt that just because someone very obviously needs my skills, doesn’t mean they are ready to change yet. My success comes from teamwork with my clients.

What are some lessons learned from a past project that you can share with us?
There are many ‘experts’ out there, all with their versions of what you need to do to be successful. I burnt myself out doing it all early on and following someone’s path to success that really wasn’t a good match to how I want to live my life.

It’s crucial you get very clear on exactly what ‘success’ means for you, with your desires, dreams, commitments, and values. Only model/follow successful people who match.

You don’t need to learn everything right now. Chances are it will be obsolete by the time you need it — Cherry pick. Hire experts where possible to free yourself to do what you do best. Otherwise, you’ll lose valuable focus and momentum.

It’s easy to hide under ‘busy-work,’ so that’s where a coach becomes invaluable with accountability. A mindset coach can also clear your sabotaging blocks and fears, your ‘head trash’.

What advice would you give to someone who is starting out in your industry?
All successful teams and players have coaches, and that applies in business too. If you are really serious about success, invest in mentors as well. Oh, and never hire a coach who doesn’t have at least one coach him/herself.

Believe in yourself, and your dreams. Beware the dream-stealers who don’t understand your ‘Why.’ Surround yourself with successful people making it happen, observe, ask, learn and apply.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:



Author: Ricky Singh, MBA

Editor of The Startup Growth.

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