Pop Quiz, Monday with Joel Buckland

We Do Stories is a content marketing agency helping organisations raise awareness of important issues and new technology, inspiring people to action and raising much-needed finance through sales or support.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Joel Buckland

Joel Buckland
Photo credit: Joel Buckland

What is your job role?
I’m the CEO of We Do Stories, a content marketing agency specialising in social impact and technology communication. It’s my role to steer the ship while developing a team of creative and strategic minds. I see my most important duty as keeping the team inspired and focused so we can all be the best us we can be.

Tell us about your company?
We Do Stories is a content marketing agency helping organisations raise awareness of important issues and new technology, inspiring people to action and raising much-needed finance through sales or support. We’re a full-service agency meaning we can help from branding and marketing strategies to the creation of engaging content and distribution on digital platforms.

What do you love most about your job?
Hearing people’s stories is by far the most significant part of my job. I feel privileged every time someone shares their passion or personal experience with me and allows me and my team to share it with the world. To see people’s businesses and campaigns grow and succeed and to know we had a hand in helping that happen is an incredible feeling.

What motivates you to get up every day and go to work?
I’m motivated by shaping, overcoming challenges and having a positive impact. My work allows me to do this every day. I get to learn new things, develop strategies and see them implemented with positive results. I couldn’t ask for more from work.

How do your co-workers inspire you?
We Do Stories was founded by my wife and me after leaving our careers in broadcast media and journalism. Not long after, my brother who’s a developer joined us. This meant we developed a culture of family values first. We’ve now grown beyond our family with team members locally and internationally, but those values have remained. We support each other, challenge each other and know the value each of us brings to the organisation. This kind of work environment is rare but so rewarding.

How do you have fun at work (team building, pranks, etc..)?
We’ve built a culture of celebration in our team; we believe it’s important to celebrate the small and large successes. This might be as simple as a pizza party in the office to days out as a team experiencing life together, laughing and enjoying each others company.

What are some of the challenges of your job?
The most challenging part of my job is also the most rewarding. Getting naysayers on board with new ideas and new approaches. Not everyone has realised that communication and marketing have changed, it’s no longer about selling with every piece of content. Today it’s about providing value and building relationships that lead to sales or support. Getting the naysayers to understand this and trust it can be a long and challenging experience, but once they do and they see the results they often become some of our most prominent advocates.

What are some lessons learned from a past project that you can share with us?
I’m a big believer in knowing what you don’t do as much as what you do and believing in your instincts. I learnt these lessons the hard way. Sometimes telling a client that you don’t offer that service helps define expectations up front and set achievable goals. There’s a lot of misinformation out there, and it’s our job to let the client know when something won’t work as much as when it will.

What advice would you give to someone who is starting in your industry?
Take a breath, find your niche and don’t worry about what the “competition” is doing, as long as you stay true to you you’ll do great.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:




Author: Ricky Singh, MBA

Editor of The Startup Growth.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.