Pop Quiz, Monday with Linda Reed-Enever

My lesson is that no matter how “great” the opportunity is if it is not right it is NOT right, and that makes it more than ok to walk away. (Something better is coming)

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Linda Reed-Enever

Linda Reed-Enever
Photo credit: Linda Reed-Enever

What is your job role?
PR and Marketing Strategist, founder of Business Business Business, Media Connections and Thoughtspot PR.

Tell us about your company?
I am also often known as the PR and Marketing Go-To Girl. I love what I do, and that is helping YOU tell your story.

I get to do that in many ways.

As founder of Business Business Business, I help business owners connect and share their story online via our online community and resources.

As the founder Media Connections, my team and I help you connect with the media and share your story with our journalists and media outlets.

And through Thoughtspot PR I get to work with business owners as a coach and consultant, helping them plan, create and share their message.

I love what I do. I know everyone says that but in my case it is true. PR and Marketing is a career that found me because it was what I was meant to do.

They say an entrepreneur is a person who solves a problem and that’s been the driving force behind Business Business Business, Media Connections and ThoughtSpot PR. Each has a focus on connecting business to the tools and resources they require to make their mark. I’ve always enjoyed working with people, networking and uncovering unique opportunities to stand out in the business world.

I’m one of those people who wake in the night with bright ideas and who ponders issues until they’re resolved.

In all three of my business ideas, connections and telling stories are key!

What do you love most about your job?
The amazing businesses I get to meet and often seeing projects and products before they hit the market is exciting. Then the next buzz is seeing it all work and clients winning with PR and Marketing!

What motivates you to get up every day and go to work?
As if as it may sound I love what I do and my brain naturally is driven to create and market, so getting up for work and helping small business do big things is easy!

How do your co-workers inspire you?
The “know” me, and they also get my pace. BUT most of all the compliment me and my skills, making what I do possible, and that is what you want in a team.

How do you have fun at work (team building, pranks, etc..)?
For us it part of our day we laugh we joke. Nothing big just enjoying what we do!

What are some of the challenges of your job?
Running a Facebook Group balance can be hard, but most often we get it right.

PR and Marketing is an ever-changing field so keeping up with changes can be a challenge especially when they all come at ones. But it is part of the pace of the world too which I love!

What are some lessons learned from a past project that you can share with us?
Lessons are in every day, but one of my most recent ones was one I had forgotten.

It is OK to say no to a client if the fit does not feel right. We took on a project where the fit was not right, and the work was forced and in a creative field that is not good.

My lesson is that no matter how “great” the opportunity is if it is not right it is NOT right, and that makes it more than ok to walk away. (Something better is coming)

What advice would you give to someone who is starting in your industry?

PR and Marketing is a field where being YOU is what will make you stand out and succeed. Sure you can watch what others are doing but don’t focus on it.

Your clients will come to you for who you are and what you do, the others are not your fish!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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