Wi-Fi analytics helps to gain information of a particular user such as the location of the user the order in which they visit and time spent on every location. The increasing incorporation of wireless technology by various business organizations in order to develop enhanced understanding about their customer is the major factor driving the growth of the global wi-fi analytics market. The information retrieved from wi-fi analytics technique helps the companies in targeting large customer base in order to position their events and promotions in the minds of the customer.
There are two types of wi-fi analytics market on the basis of location type outdoor and indoor location. Among these two segments, outdoor location is expected to witness faster growth of during the forecast period since business organizations are inscribing tags on several products that help the providers to effectively measure the location of its customers. Furthermore, this tracking practice helps the providers in measuring the level of satisfaction attained by the customer that further helps them in molding and developing the layout of the product.
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Increasing competition among various e-commerce sites, increasing initiatives undertaken by the government towards smart city project, increasing utilization of big data among various brick and mortar stores are the key factors that are driving the growth of global wi-fi analytics market at a rapid pace. With the help of wi-fi analytics technology business organizations are able to engage their customers effectively with extensive personalization in providing their services. With the help of these services business enterprises are able to stimulate business transactions in the most effective manner. Furthermore, wi-fi analytics technology is enabling companies to enhance their performance and make effective exchange transactions. Moreover, these factors are thereby bolstering the growth of wi-fi analytics market across the globe.
Geographically, North America is the largest wi-fi analytics market due to increasing adoption of big data analytics by several organizations in this region and increasing investment towards the latest technologies by key players. Increasing adoption of wi-fi analytics enables the companies to understand the behavior of their consumer in an effective manner along with ensuring retention of customers since this technology provides data pertaining to buying behavior and patterns of the consumer. It has been observed that retailers that are utilizing big data in their day to day operations are improvising their business operations and long-term strategies in an effective manner.
Moreover, Asia-Pacific is anticipated to witness the fastest growth in the wi-fi analytics market during the forecast period due to increasing penetration of smart devices in the region along with increasing adoption of wi-fi analytics technology from various restaurants and stores in the region. The restaurants and stores in this region are rapidly using wi-fi based asset tracking that attaches wi-fi tags on a particular product that further helps the companies to develop database comprising of their locations. These factors are thereby strengthening the growth of wi-fi analytics market in Asia-Pacific.
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Increasing activities related to research and development, efficient product positioning amongst the customers along with enhanced infrastructural facilities in several companies are the factors leveraging the growth of wi-fi analytics market across the globe. The market structure for wi-fi analytics market is a consolidated structure and the key players operating in the global wi-fi market include Purple, Zebra Technologies, Skyfii, Fortinet, Yelp, Euclid, Ruckus Wireless, July Systems and Cloud4wi.
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