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Pop Quiz, Monday with Ryan Chipperfield

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Ryan Chipperfield

Ryan Chipperfield
Photo credit: @grantbaileyphoto

What is your job role?
Managing Director

Tell us about your company?
Blue Chip Talent is a Talent Management business which provides its services to some of the most exceptional Athletic and Influencer Talent in Australia. We are of the view that we want to capitalise on our Talent’s time in the sun and help them grow for a successful life journey, not just a short stint. We assist brands in finding their perfect ambassadors and get them the returns on investment they desire for their campaigns.

What do you love most about your job?
Watching the professional development of our team, both internal and external. We select Talent that has a desire to be better, and we work with them to satisfy those desires, whether it be financially and smart investing, growing a business with them, working on the mental sides of their profession or just simply networking with industry – we take great pride in developing the team to their true potential. Plus getting to watch a lot of sport and going to some kick-ass events is pretty fun too!

What motivates you to get up every day and go to work?
I am motivated a lot by knowing that every single dollar we can earn our professionals is one less dollar they have to worry about and eases the burdens on them. An athlete and an influencer have so much to think about every day so removing the money barriers and just making life a little easier is motivating.

I am highly motivated too by our growth and reaching as many people as we can within our business, whilst still maintaining a positive impact on those we connect with.

How do your co-workers inspire you?
I have always hired for my weaknesses or where I think we could benefit from some extra drive in the business. We have recruited a PR expert, a written word specialist for our outbound communications with brands, an analytics expert who helps us with our numbers that fuel growth and have a great support team in our financials to make sure we are kicking goals, after all, this work is in place.

As an MD I get to learn from our team as well while in turn passing on my years of business experience to allow our staff the same knowledge gains that will keep them inspired to come back to work and will enable us to retain them.

How do you have fun at work (team building, pranks, etc..)?
We are in a pretty unique job position where it is already fun. Our biggest challenge is making sure the fun parts translate commercially. Our last month had a Christmas Party, a major sporting event at Metricon Stadium and a blockbuster movie premiere red carpet event so it is easy to get carried away with all of the top line activities and it becomes essential to focus on what fuels the bottom line.

What are some of the challenges of your job?
Every talent business is going to experience arrivals and departures, and this comes from a myriad of reasons. Mostly it is about setting expectations and managing them along the way. We pride ourselves on having lots of little harder conversations along the talent’s journey rather than just saving it for the big blow ups that can occur. Everyone has desires to be their best and sometimes some barriers can upset this, so it is always important you and your team both internal and external share alignment and knows where the goalposts are.

What are some lessons learned from a past project that you can share with us?
Originally our business was not going to have an Influencer division. Yet six months in it became the heartbeat of what we are doing. Athlete deals take a LONG time to get done and are very difficult to secure by the time you work out conflicts, market reach, budgeting timelines, etc.

Little did I know that the Influencer Marketing trend commercially helps us offset the cash burns required to fund the Athletes in the long periods between deals or when we first acquire them to get a deal underway.
We can do 2-3 Influencer arrangements in a week and keep our cash-flows healthy whilst working on the big picture outside of this at the same time.

What advice would you give to someone who is starting in your industry?
Have the resources. I was in a fortunate position to have the capital to fuel our growth. To win over talent, you need a roster of other talents that they like and believe they are on par with so getting to your first five team members is critical to building the momentum. It will take breakfasts, lunches, and dinners so make sure you bring your wallet and make sure you care about what they are saying.

People know when you are authentic or not, and nobody is looking for a Jerry McGuire clone when it comes to their manager. The relationship will be a meaningful one so set the tone straight away and get to know them as a person first.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

www.bluechiptalent.com.au
Instagram: @bluechiptalent.com.au

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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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