Pop Quiz, Monday with Zack Coffman

I love interacting with a wonderful cross-set of creative and technical experts to take film and TV projects from concept to delivery to consumer enjoyment.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Zack Coffman

Zack Coffman
Photo credit: Zack Coffman

What is your job role?
Founder / CEO

Tell us about your company?
One World Digital produces and distributes long-form TV quality programming for a variety of passionate global niche audiences.

What do you love most about your job?
I love interacting with a wonderful cross-set of creative and technical experts to take film and TV projects from concept to delivery to consumer enjoyment.

What motivates you to get up every day and go to work?
I have an insatiable curiosity about the world and feel very lucky to have a job where I can wake up and solve questions that task me every day.

How do your co-workers inspire you?
I love seeing how other people think and approach problems. I feel individual strengths strengthen the group.

How do you have fun at work (team building, pranks, etc..)?
I allow a considerable amount of personal freedom as long as the work gets done. I try to find fun in work itself.

What are some of the challenges of your job?
Many big players are trying to squash competition, and we operate in the niches. It’s a constant challenge to find the areas where indies can still flourish.

What are some lessons learned from a past project that you can share with us?
We made our first film “Choppertown” because a big Hollywood producer screwed us over on a deal for a script we had spent months writing. I put all my credit cards on a table and said that’s our budget. We don’t pitch projects anymore, we greenlight them. The lesson is, don’t accept no for an answer. If you believe you can do something you really can do it. You may have to adjust the budget or the scope of what you initially thought you wanted, but you can build your road and have a fantastic voyage traveling down it.

What advice would you give to someone who is starting in your industry?
A mentor of mine was an old-school hustler in Hollywood, and he made a successful company producing films and finding creative ways to finance them. One time he had a film that a buyer in Russia wanted to distribute in cinemas there, but the buyer didn’t have the cash. He said he had a barge full of lumber though and would my mentor accept that as payment? He took the lumber for the film and then found a buyer for the barge of lumber. Sometimes you need to be flexible to get a deal done!

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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