Pop Quiz, Monday with Annika Macvean

Being responsible for EVERYTHING! Sometimes its a juggle and when things go wrong that are out of my control having to manage that from a customer service angle.

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Annika Macvean

Annika Macvean

What is your job role?
Business Owner

Tell us about your company?
Initially, Knotty launched with a splash in 2011 when two Melbourne mums, Annika and Caren, struck up a friendship poolside. As mother’s of squad swimmers, towels were always an essential item in their households, and once they discovered the many benefits of Turkish Towels, Knotty was born. From humble beginnings, the label is now regarded as the premium Turkish towel brand.

After seven years of a great partnership, fabulous adventures travelling to Turkey and a busy schedule with Knotty, Caren decided to change her path, and with her girls finishing school and embarking on the next stages of their lives, she also took the opportunity to make a change.

Annika continues with a passion for the Knotty brand and continues to introduce new styles of Knottys along with maintaining the range of colours and styles they have become so well known for. With new palates for the 2018/19 season, it is the combination of existing colours in the Knotty range that evolve and freshen the ever-popular collection year on year.

Leading the way with unique designs and colour combinations and an emphasis on quality product, Knotty is regularly spotted in homes and beaches both locally and internationally. The benefits of Knotty towels are numerous. Hand finished in Turkey, they are not only eco-friendly but also lightweight and quick drying, making them the perfect travelling companion.

What do you love most about your job?
The satisfaction of pleasing customers, introducing them to a new product concept that they usually love and adding the personal touch that Knotty does.

What motivates you to get up every day and go to work?
The example sets for my children that you can be a very present and involved mum but also you can build something for yourself that provides a challenge, enjoyment, and satisfaction from success.

How do your co-workers inspire you?
They are usually my children, and I love that they are keen to be involved in so many ways.

How do you have fun at work (team building, pranks, etc..)?
My eldest daughter on occasion brings her boyfriend in, and he entertains us all pretending he could run the show!! 😂 Lots of love & laughter!!

What are some of the challenges of your job?
Being responsible for EVERYTHING! Sometimes its a juggle and when things go wrong that are out of my control having to manage that from a customer service angle.

What are some lessons learned from a past project that you can share with us?
Under promise – over deliver!

What advice would you give to someone who is starting in your industry?
Be prepared for hard, consistent, “never give up” effort…

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:



Author: Ricky Singh, MBA

Editor of The Startup Growth.

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