Pop Quiz, Monday with Augustin Kennady

Augustin Kennady
Photo credit: Augustin Kennady

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Augustin Kennady

Augustin Kennady
Photo credit: Augustin Kennady

What is your job role?
Media Relations Director

Tell us about your company?
ShipMonk is a fulfillment company that operates at the intersection of logistics and technology. We work with small to medium-sized eCommerce companies with all their logistics and fulfillment needs!

What do you love most about your job?
As someone who heavily contemplated going into academia, there’s still a bit of a professorial spirit in me. As such, I like to share all the information I can about the present state of eCommerce with small businesses and founders.

What motivates you to get up every day and go to work?
Knowing that I have a voice and that my voice is heard not only by my colleagues but also by talented entrepreneurs and passionate people in eCommerce. That’s a tremendously rewarding feeling, and one I don’t take for granted.

How do your co-workers inspire you?
I’m regularly inspired not just by their work ethic and intelligence, but by their grace. The workplace has evolved significantly from the days of “Mad Men” when anybody could be publicly excoriated at a moment’s notice. We all make mistakes in life, and fairly often we make them at work. Working with talented people who exhibit grace under pressure is highly inspirational, and it provides me with a model to which I can aspire.

How do you have fun at work (team building, pranks, etc..)?
Personally, I like to do a year-end parody rap video. It gets the team involved, and it (hopefully) makes people laugh.

What are some of the challenges of your job?
Staying on top of current trends is one major challenge. The eCommerce environment is continually evolving, and if you doze off at the wheel for even a week, you’ll miss something new. The other primary challenge of working in PR and media relations is toeing the line of being helpful while also advocating for your company and brand.

What are some lessons learned from a past project that you can share with us?
Very early in my media relations tenure, I was curt with someone who was profoundly influential in our industry. It was a “big miss,” but it also taught me by far the most important thing: be nice to everybody. Absolutely everybody. That isn’t to say be a pushover, but it is to say be as accommodating as you possibly can, say yes whenever you can, and when you have to say no, say it politely and directly. That last part is so important that I want to reiterate: When you have to say no, and you will have to say no often, say it politely and directly.

What advice would you give to someone who is starting in your industry?
You’ll learn more from your competitors and your peers than you can ever imagine. Sites like Quora are teeming with knowledge, and you should take advantage of these free resources to expand your own horizons.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

This Is How You Pitch: How To Kick Ass In Your First Years of PR


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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth


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