Pop Quiz, Monday with Anna Sullivan

We play a LOT of ping pong in the office, and we are super competitive. Otherwise, we have team retreats every year, and on a monthly basis we will have dinner or go somewhere as a team.

Anna Sullivan

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Anna Sullivan

Anna Sullivan
Photo credit: Anna Sullivan

What is your job role?

Tell us about your company?
I run a content studio and social media agency called The Creative Exchange. We work with CPG brands to tell their story, build a community of loyalists, and convert customers through social media platforms. We create all visual content in-house and work on a monthly retainer or project basis with clients.

What do you love most about your job?
I love that I get to work with the best of the best – including clients and my team, my employees. I already love what I do, but also have a say in who I work with day in and day out is great!

What motivates you to get up every day and go to work?
Knowing that we are making a difference for a brand. We work with a lot of up and coming brands, so every decision and post is critical in the beginning.

How do your co-workers inspire you?
I love listening to their ideas and helping see their ideas come to life through the individual job titles they each have. Also knowing they are happy with the clients, we work with, and the work we are doing that just inspires me to keep going and to do more with what we have and this company.

How do you have fun at work (team building, pranks, etc..)?
We play a LOT of ping pong in the office, and we are super competitive. Otherwise, we have team retreats every year, and on a monthly basis we will have dinner or go somewhere as a team.

What are some of the challenges of your job?
I think working with clients, there is always the need for urgency and then budget always comes into play. It can be tough trying to meet clients in the middle of adhering to a timeline they want, working under a restricted budget, and still providing the best service, creative, etc. that we can.

What are some lessons learned from a past project that you can share with us?
We previously worked with brands and companies across many different industries. Most of the time it ended up working out, but we did find our stride in working with CPGs, we just understand their processes, needs, and how to grow their businesses better than we do with other industries. We had one client previously where processes just were not aligned, and it took more time to redefine how we did things than the time it took actually to get the work done.

What advice would you give to someone who is starting in your industry?
I would highly advise getting experience at an agency and working in-house for a brand to understand how things go down. Also, I would suggest them understand every job function that is required to get the job done, it just helps so much to understand what your employees are working on and what they go through – and then you can provide guidance as well.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
IG: @thecreative_exchange

Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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