Pop Quiz, Monday with Brandin Cohen

Wake up every day and know that anything is possible if you set your mind to it.

Brandin Cohen

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Brandin Cohen

Brandin Cohen
Photo credit: Brandin Cohen

What is your job role?
Founder and CEO. When I’m not on the road traveling, my day at Liquid I.V. HQ starts at 9 am and every day is filled with meetings and calls (internal team, external partners, investors, retailers, etc.) with the sole focus of changing the world. My day at the office normally ends around 7 or 8 pm.

Tell us about your company?
Liquid I.V.’s Hydration Multiplier is a great-tasting, Non-GMO electrolyte drink mix that utilizes the breakthrough science of Cellular Transport Technology (CTT)™ to deliver hydration to your bloodstream faster and more efficiently than water alone. 1 Liquid I.V. can provide the same hydration as drinking 2-3 bottles of water.

What do you love most about your job?
There are a few things that I’m proud of — first, the effect our product has on people’s lives. It makes me extremely proud when I read the thousands of reviews and direct messages from all the people that LIV is helping and changing their lives for the better. Lastly, I’m so proud of our give back mission and how we’ve gotten our feet on the ground to help people in underdeveloped nations around the world, like Uganda and Haiti, where they struggle with hydration and clean water. We have sent over 100,000 servings of our product across the globe… and most exciting of all, the more we grow, the more people we can help!

What motivates you to get up every day and go to work?
Wake up every day and know that anything is possible if you set your mind to it.

How do your co-workers inspire you?
I’m proud of our team and the selfless culture that we have created. It’s really cool for me to see how much they’ve grown to care for each other and for the brand.

How do you have fun at work (team building, pranks, etc..)?
I’m all about whiteboard and collaborative visioning meetings. Drawing out my ideas on a whiteboard helps to visualize and talk through strategy and execution.

What are some of the challenges of your job?
Probably the most challenging part of starting a business is trying to have some semblance of balance in my life. Balancing investors, retailers, employees, family, and friends is like nothing I’ve ever experienced. No one teaches you that.

What are some lessons learned from a past project that you can share with us?
When I first got going with the business, I was about to get my MBA on the east coast. Liquid I.V. was a side project, but an interested investor said that he would only take the plunge if I would go full time into Liquid I.V. One, in particular, laughed in my face and said, “You’re going to work on that stupid drink thing instead of going to get your MBA?” Ultimately, I decided to take the risk, and he’s a big fan now, but I still hear his laugh in my head every day, and it always motivates me.

What advice would you give to someone who is starting in your industry?
I would recommend someone starting to consider Los Angeles as their home base. I feel like LA is the perfect place to start a business! I’ve been able to connect with investors, like-minded entrepreneurs and innovators all in one centralized location.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: www.liquid-iv.com
Instagram: Liquid I.V.: @liquidiv / Brandin Cohen: @brandin_cohen
Facebook: @liquidiv

Extreme Ownership: How U.S. Navy SEALs Lead and Win

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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