Pop Quiz, Monday with Yvonne Dolan

I am a fulltime Entrepreneur this is my 4th start-up always creating something new, always first to market with a new service or product, I enjoy the anticipation of “will it take off” !!

Yvonne Dolan

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Yvonne Dolan

Yvonne Dolan
Photo credit: Yvonne Dolan                                                                                             

What is your job role?

Tell us about your company?
Blendi is a single serving Smoothie, by using chunks of dried fruit and veg you can now make a Smoothie in less than one min, the same creamy taste, and nutritional integrity as using fresh ingredients

What do you love most about your job?
Many things
Firstly seeing the expression on peoples faces when they taste Blendi – can’t believe it makes such a creamy drink

Secondly, I am a fulltime Entrepreneur this is my 4th start-up always creating something new, always first to market with a new service or product, I enjoy the anticipation of “will it take off” !!

What motivates you to get up every day and go to work?
A full diary that needs ticking off and always in NPD mode

How do your co-workers inspire you?
I am fortunate to be surrounded by three team members who are equally as creative always coming up with innovative ideas

How do you have fun at work (team building, pranks, etc..)?
Team building happens organically, the team all have a small share in the company, so they live and breath Blendi as I do. I am a great believer in motivating staff with equity in the Company and with newcomers random “Thank You Envelopes” which might have a voucher for the Spa, Restaurant Voucher, etc

What are some of the challenges of your job?
Number one challenge is never having enough funding for Marketing, Social Media Advertising Campaigns, etc when you are up against the Nestles, Kellogs Dannon’s of this world the start-ups have to depend on being disruptive and bold to get the attention of the consumer.

Secondly, I think there should be (tax) incentive for Supermarkets, retail outlets to take on smaller brands and promote them as once we get a foothold in our home country it sets us up for the export market.

More Government support for Food & Beverage start-ups

What are some lessons learned from a past project that you can share with us?
Number one lesson is “fail quickly.”

It is often the case when you have a new concept you spend many months quietly building it and not introducing it to the marketplace until it is perfect. I would say take it to market as soon as possible (prototype stage) and let the market tell you how it should be.

What advice would you give to someone who is starting in your industry?
Ask as many questions from those who have been there before you.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Twitter Blendi Smoothies @Blendismoothies

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity 

“I raced through Radical Candor–It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful advice, and practical suggestions, all illustrated with engaging (and often funny) stories from Kim Scott’s own experiences at places like Apple, Google, and various start-ups. Indispensable.” ―Gretchen Rubin author of New York Times bestseller The Happiness Project

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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