Pop Quiz, Monday with Joanne Sweeney

I love life, and I love my work. It doesn’t feel like work because I enjoy it so much. I’m also grateful to my clients every day for investing in me. I never take them for granted.

Joanne Sweeney

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Joanne Sweeney

Joanne Sweeney
Photo credit: Joanne Sweeney

What is your job role?
CEO of Digital Training Institute and Founder of Public Sector Marketing Pros

Tell us about your company?
I deliver high-level digital marketing and social media consulting and training to the public sector, Government and media organisations.

What do you love most about your job?
The people, empowering them with my knowledge. Making an impact in terms of digital transformation in Government agencies. Plus I get to speak on the most amazing stages across the world.

What motivates you to get up every day and go to work?
I love life, and I love my work. It doesn’t feel like work because I enjoy it so much. I’m also grateful to my clients every day for investing in me. I never take them for granted.

How do your co-workers inspire you?
They have my back. They are equally invested in the business as I am. That’s a really special quality, and they are very loyal.

How do you have fun at work (team building, pranks, etc..)?
Every day we laugh. In fact, I have a mantra that goes like this. If we’re not having fun, we shouldn’t do it!

What are some of the challenges of your job?
Convincing people that online education is equally as good as in-person training.

What are some lessons learned from a past project that you can share with us?
Work on projects that inspire you and that you will show up as your best self. Never get distracted by a project that is not right for you. Have a laser-sharp focus on your own business path.

What advice would you give to someone who is starting in your industry?
Invest in yourself all the time – professionally and personally. You will see it pay off in the business. Never assume you know everything, always be prepared to learn more.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs

“I want to rip out every page of this glorious book and hang them on my wall so that I can be surrounded by these incredible women all day long.”
—Emma Straub, New York Times bestselling author of The Vacationers and Modern 

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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