Pop Quiz, Monday with Katrin Sturm

Don’t be afraid to dream big and adjust your plans along the way if they no longer match your values.

Katrin Sturm

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Katrin Sturm

Katrin Sturm
Photo credit: Katrin Sturm

What is your job role?
I’m the founder of The Best Possible You, a startup advisory and coaching business.

Tell us about your company?
The Best Possible You helps corporates and individuals to fulfil their full potential by offering startup advise, executive and sales coaching as well as career and life coaching. We also offer retreats to be(come) the best possible you.

What do you love most about your job?
That I do not have a steady Monday to Friday, 8 to 6 routine in an office environment anymore, I love being flexible and taking some time out to enjoy the outdoors whenever possible. I don’t mind working late at night or over the weekend in return.

What motivates you to get up every day and go to work?
The passion about what I to do and how I do it. It does not feel like “work” for me as I love “working” with people and having an impact on their lives and businesses.

How do your co-workers inspire you?
I would consider my clients and business partners as co-workers. I get to work with very inspiring CEOs, founders, leaders as well as individuals who have impressive backgrounds and skills that I can also learn from.

It amazes me every time to see what impact the ambition to fulfil your true potential combined with the right guidance and coaching can have on people and businesses. It keeps reminding myself that anything is possible if you truly want it.

How do you have fun at work (team building, pranks, etc..)?
Fun is one of my major values. I try to have fun in anything I do. One mustn’t forget that employees and clients are also ‘simply’ humans.

For me, that means to bring some fun into a sometimes too serious business world too. We would come up with creative competitions for sales team for instance.

A highlight was winning points for imitating regional accents or integrating some pre-defined quotes from song lyrics or celebrities into the huge amount of phone calls a corporate sales rep would have to make on a daily basis.

What are some of the challenges of your job?
I would say as a founder it’s challenging to find the right balance between doing the things you are good at and outsourcing other things, e.g. accounting, certain marketing activities, etc.

Capacity and travelling can also be a challenge as I have been working with clients across Germany, Austria, Switzerland, and Ireland. You cannot be everywhere at the same time and thus have to give some opportunities like an interesting client or speaker slot a miss sometimes.

What are some lessons learned from a past project that you can share with us?
Don’t be afraid to dream big and adjust your plans along the way if they no longer match your values. It’s ok not to be ok sometimes and consequently work in a new direction. We are all humans, and nobody is perfect.

What advice would you give to someone who is starting in your industry?
There is an increasing interest in becoming a coach or consultant nowadays. It sounds like an attractive industry to be in, and people sometimes underestimate what comes with being a successful coach and/or consultant.

Thus, before starting, I’d recommend anybody to work with a coach to get a reality check done and see if it is the right path for you based on your values and strengths. Entrepreneurship is not for everybody. Also, I know a lot of my peer coaches and consultants struggling to find clients.

I had planned this move over a couple of years in advance and worked with my coach towards a successful launch by simply building my skills, network, and brand throughout my previous corporate roles.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:



Rich Dad’s CASHFLOW Quadrant: Rich Dad’s Guide to Financial Freedom

Rich Dad’s CASHFLOW Quadrant is a guide to financial freedom. It’s the second book in the Rich Dad Series and reveals how some people work less, earn more, pay less in taxes, and learn to become financially free.


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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