The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.
I want to introduce you to our guest today who will be taking our Pop Quiz Monday.
Can you please tell everyone your name?
What is your job role?
Tell us about your company?
We’re a specialist cryptocurrency and blockchain marketing firm which was founded back in 2014. Prior to this, many of our team worked in the international video games industry including long stints in the free-to-play sector. I saw a lot of parallels between how video games and blockchain sectors had evolved, and at the time we identified the market as one we had interest in, and that there was a gap for an experienced digital marketing who had a thorough understanding of how blockchain worked. Since then, we kept our heads down and worked through over twenty projects which included crypto exchanges and payment processors, gambling service providers, blockchain technology companies and more recently we’ve been involved with a number of successful token sales which raised over $110m. While we don’t exclusively work in the blockchain space, having worked with a number of VR and e-commerce companies as well, these days we’re working with an eclectic mix of clients to help launch their products and services around the world.
What do you love most about your job?
The early days were hard to establish things, but once we got our first couple of projects under our belt, it was good to see that existing clients were happy to recommend us to new clients. It’s been nice to set up an international company where I can apply my skills and knowledge, and building a solid team around me has been very rewarding.
What motivates you to get up every day and go to work?
Getting to work on new projects in this bleeding edge space, seeing how the skills I developed in over a decade in the video games industry can apply to a completely different sector, and continuing to grow a company in the blockchain sector for my family and staff.
How do your co-workers inspire you?
They keep me pretty level-headed, we have a pretty flat hierarchy and a small and lean team which has got to know each other pretty well over the past number of years. As we have a mix of staff from Ireland and Germany, there’s a good mix of point of views which all contribute to keeping the company going in the right direction.
How do you have fun at work (team building, pranks, etc..)?
It’s nice to get a bit of travel in when we can meeting clients or attending conferences, a few of our customers are based locally. Also, the odd pint goes a long way to keeping morale up!
What are some of the challenges of your job?
Juggling all the tasks that are involved with running a company, from the boring but necessary things such as accounts and keeping on top of taxes, to account management and keeping our clients happy and our team working in the right direction to deliver a quality service. More recently, there’s been a huge number of competitors who’ve emerged from the woodwork, and everyone these days seems to be a blockchain “expert” with their 1 years experience, but I’ve been in this space for 6 years, and I don’t think I’ve met a single expert in my time who knows everything. So staying on top of this fast-moving industry and adapting accordingly is always a challenge.
What are some lessons learned from a past project that you can share with us?
Getting a data-driven approach is really key. We had to do this as standard in the video games industry, and with nearly every project I work with I’m pretty shocked how little actionable data people have when they’re managing big budgets. We’ve always spent a lot of time at the start of a project to get tracking and accreditation in place, as this helps guide what we do, whether it’s moving budgets around from supplier to supplier, or especially knowing when a campaign isn’t performing and to stop it in favour of a better performing campaign that’s delivering leads and/or ROI.
What advice would you give to someone who is starting in your industry?
It’s a hugely challenging industry that is truly decentralized and scattered around the world. If you just focus on a specific region, unless it’s one of the few places with a critical mass, you’re going to struggle to get off the ground. We’ve seen many marketing firms in the space fold because they limited themselves to the market they’re from, and couldn’t grow their business outside of it.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
New York Times and International Bestseller
Named One of the Best Books of the Year by The Wall Street Journal, NPR, Audible and Amazon. — Publisher