Pop Quiz, Monday with Brendan Dixon

My team is one in a million! Their unwavering commitment to our company and clients inspires me daily.

Brendan Dixon

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Brendan Dixon

Brendan Dixon
Photo credit: Brendan Dixon

What is your job role?
I’m the managing director of Pure Finance, which is based in Sydney, Australia.

Tell us about your company?
Pure Finance is an independent, ethically-minded finance company that provides mortgage advice and finance solutions, with a focus on a client’s lifestyle.

In an industry that can often value profitability over people, we believe in doing things differently.

What do you love most about your job?
When working in the finance sector, and helping people to grow their wealth, it can be easy to forget about those who go without. Inspired by the ‘profit for purpose’ mantra, we created Pure Community, an initiative that is committed to donating 10% of our annual company profit to various charity and non-profit organisations.

Through monthly and annual donations, we’re making our clients’ loans work even harder for them, and for the rest of the world. Being able to put the ‘person’ back into personal finance is something I value much.

What motivates you to get up every day and go to work?
As a business, Pure Finance has always been dedicated to a practice that aims to question the ‘why’ and to forge a path that is entire of our own making. For me, I find a huge amount of motivation in our goal of pioneering a shift in collective attitudes within our industry. A shift that will not only claim to deliver outstanding customer outcomes, but actually effectuate those outcomes to an authentic and quantifiable state, not just for our clients, but also the wider community.

How do your co-workers inspire you?
My team is one in a million! Their unwavering commitment to our company and clients inspires me daily. As any business owner will tell you, one of the most significant challenges in running a business is finding good people that will value your business as if it were their own. I’m incredibly lucky to work with them.

How do you have fun at work (team building, pranks, etc..)?
Our office building houses an incredible mix of business’ and industries, which keeps our work environment vibrant and engaging, and there is always something ‘happening’ somewhere in the building. We also love visiting our favourite neighbours downstairs at Porteno restaurant, who specialise in traditional Argentinian ‘Parilla’ (barbecue) and ‘Asado’ (pit of fire). If you haven’t been there yet, we highly recommend it 🙂

What are some of the challenges of your job?
If there is one thing we have learned over the years, in so many areas of business and life, it is that people, and in turn their financial situations, are incredibly unique. Unfortunately, this is very rarely reflected in bank policy and processes, and we often found ourselves having to take a ‘problem solving’ approach to our work.

For many of our clients, the path to a solution can be challenging, but it’s these challenges and the ways we overcome them that ultimately help us prove our value, and also make our work that bit more rewarding.

What are some lessons learned from a past project that you can share with us?
We recently conceptualised and hosted our ‘Wine + Wisdom’ event series, which aimed to put some important finance topics on the table for discussion, along with incredible food and wine pairings.

In today’s busy world, it can be hard to set aside the time to really drill down on what we should be doing with our money and investments, and so we thought there would be real merit in taking something that can traditionally be a little arduous and combining it with something entertaining and, of course, delicious! We also hoped that the relaxed vibe of the event would encourage a more open and inclusive conversation around these topics, which can so often be put in the ‘too hard basket.’

Excitingly, it was a huge success! So much so, that we are currently planning event number three.

What advice would you give to someone who is starting in your industry?
Question everything! Don’t do something just because you see others doing it, or because it’s the ‘done thing.’ Be purpose driven in your approach, and don’t be afraid to think outside the box.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Zero to One: Notes on Startups, or How to Build the Future

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. –Publisher

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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