Pop Quiz, Monday with Adrienne Arieff

Sharing new ideas. Being surprising in creative ways. Being real.

Adrienne Arieff

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Adrienne Arieff

Adrienne Arieff
Photo credit: Lauri Levenfeld

What is your job role?

Marketing/Community Building/Mentoring

Tell us about your company?

I have two companies.
Mentoring non-profit for women finding their next career and a small boutique advisory helping clients with branding, communications, and content.

What do you love most about your job?


What motivates you to get up every day and go to work?

The people I work with, clients and mentors/mentees we serve to do our best work.

How do your co-workers inspire you?

Sharing new ideas. Being surprising in creative ways. Being real.

How do you have fun at work (team building, pranks, etc..)?

Oysters after a long week with a strong martini!

What are some of the challenges of your job?

Being open and curious every day.
Open to pivoting almost weekly in growth on ever-changing industries.
Being a positive influence on those, I lead daily.

What are some lessons learned from a past project that you can share with us?

1) Always have a work-back schedule/timeline for any project.

2) Have a contract for everything that is signed before getting started.

3) Save notes for every project and keep good archives.

4) Try to never make an emotional business decision – sleep on it and to keep your head clear before making any concrete decision.

What advice would you give to someone who is starting in your industry?

1) Work hard

2) Be honest

3) Treat every project like a work of art that you would proudly sign.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too 

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. — Publisher

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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