How to Tell That You Suffer From New Shiny Object Syndrome?


You’ve just found out a new way to do whatEVER, it’s new and it’s exciting and its so much more fun sounding than what you’re doing right now. So you start on a new path, a new initiative a new thing.

What Is Shiny Object Syndrome?

Shiny Object Syndrome (Objectivius Shinium Syndromus) is defined as the attraction to objects that exhibit a glassy, polished, gleaming or otherwise shiny appearance. Something as simple as a reflection in your peripheral vision may easily distract your attention. Over time, you’ll find that your attention to said object is directly correlated to it’s shininess and your attention fades as the shininess wears off.

How Do I Know If I Suffer?

Here’s a list of characteristics associated with shiny object syndrome. This is not an exhaustive list, and it affects different people in different ways…

  • You have 100 domain names and no built-out websites.
  • You have 30+ business ideas on paper, but no businesses.
  • You sign up to loads of free webinars and have masses of notes but no plan.

Give it time

Try not to get caught in the hype

Shiny Object Syndrome

So, you might have shiny object syndrome. It really is okay as it’s not a permanent condition and it’s NOT fatal, but you do have to treat it carefully and with compassion.

Remember that successful management of this syndrome follows a process:

  1. Start
  2. Keep Going
  3. Decide
  4. Commit
  5. Embrace the process
  6. Keep Going (Again)
  7. FINISH!
  8. Repeat

Most importantly be a person of your word: Finish what you start. Take action and make it happen. Always do what you say you’re going to do and execute the plan.

If you need some help getting your business mojo back, book your Free Strategy Session with me now. Alternatively, head over to my Facebook Group where I share my free, expert advice with a bunch of like-minded business women!


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