Pop Quiz, Monday with Samantha Stone, Co-founder of bettercup

Sam Stone

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Samantha Stone

Sam Stone
Photo credit: Sam Stone

What is your job role?
I’m the co-founder of bettercup, which at the moment means social media management, advertising, accounts payable and receivable, and general day to day customer inquiries and relationship management

Tell us about your company?
We make reusable cups in Melbourne, Australia for events, stadiums, beverage retailers and festivals to name a few. We help those customers phase out single-use cups by assisting them with how they will approach a reusable system- whether they want to wash cups on or off-site, and whether they want to customise their cups or just rent them from us.

What do you love most about your job?
It’s so rewarding to go along to an event and see clean grounds, empty bins, and people having a great time and taking photos of their customised cups, and hearing feedback from our awesome customers is great too.

What motivates you to get up every day and go to work?
I’m fascinated by the whole process of business ownership, and it has been such a fun and intense time. I think my motivation is excited to see what will happen each day as our business grows, and we have some wonderful customers and businesses whose services we use, which makes everything much more comfortable and more enjoyable.

How do your co-workers inspire you?
My co-founder Christie inspires me with her ideas and her willingness to go along with mine. Almost everything we do is a collaborative effort, and I think it’s so much the better for it.

How do you have fun at work (team building, pranks, etc..)?
Because part of our job is going to events that are using our cups, it’s not rare for us to be having fun at work!
We like to schedule “planning days” where we put aside other tasks, buy a huge amount of snacks and spend the day planning new ideas, creating and taking photos.

What are some of the challenges of your job?
Educating people about the importance of reuse and how to implement it. A lot of people aren’t really aware of the waste hierarchy or how much of a difference we can all make if we take these small steps together. We try to be really open and put as much information out there as possible without overloading people or making them feel overwhelmed, and it can be a challenge to get the balance right.

What are some lessons learned from a past project that you can share with us?
Be flexible and willing to revise your plans if it looks like they’re no longer relevant to achieve your goals. Know when to quit (this is much easier if you have already decided what the breaking point is from the start) and most importantly, reward yourself when you deserve it!

What advice would you give to someone who is starting in your industry?
Firstly, to just do it. Take the leap. I wish we had started earlier. Second, surround yourself with great people. They’re everywhere! They’re lurking in every industry, and they can’t wait to help you reach your goals. Join groups and the groups will help you find these people.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:




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Author: Ricky Singh, MBA

Editor of The Startup Growth.

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