Pop Quiz, Monday with Shaun Moore, CEO at Trueface

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Shaun Moore

What is your job role?

Tell us about your company?
Trueface is a facial recognition company that applies advanced computer vision 
 technology to camera footage and images to enable businesses to make immediate decisions based on identified patterns

What do you love most about your job?
I love being on the cutting edge of creativity. We work with some of the most influential decision makers of technology procurement for enterprise clients, and we get to help craft their product roadmap.

What motivates you to get up every day and go to work?
My motivation is tied to my desire to make technology safer and smarter for citizens of the world. I believe that through intimately understanding the impact of artificial intelligence we can create a safe and smarter environment for all.

How do your co-workers inspire you?
My co-workers are the crux to this vision. The most important aspect to our team is dynamic and that we are all aligned with the vision for the future.

How do you have fun at work (team building, pranks, etc..)?
We have a monthly happy hour and encourage all forms of creativity throughout our day.

What are some of the challenges of your job?
Understanding how engineering and sales need to flow together to ensure we are providing the highest impact technology for a client.

What are some lessons learned from a past project that you can share with us?
Work on understanding what the economic drivers are for clients and make decisions on that information.

What advice would you give to someone who is starting in your industry?
Knowledge is power and data is knowledge.
Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:


Author: Ricky Singh, MBA

Editor of The Startup Growth.

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