Pop Quiz, Monday with Yashovardhan Ganeriwala

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Yashovardhan Ganeriwala

What is your job role?
As the Founder of a startup, it’s technically everything. Liaisoning with production houses, looking for prospective brands, servicing a deal, team building, finances, etc

Tell us about your company?
SuperCorp is a brand alliance agency in the entertainment & sports sector. Started in 2015, SuperCorp was formed with the aim of providing exciting & innovative marketing solutions to brands. We help brands affiliate with movies though in-film branding & co-branded partnerships. In the sports segment, we actively work on IPL Sponsorships. Our growing focus is on Celebrity Endorsements & influencer marketing

What do you love most about your job?
That I get to interact with top management executives and celebrities

What motivates you to get up every day and go to work?
Money & recognition

How do your co-workers inspire you?
I feel this more of a responsibility. Because I have people whose livelihoods are dependent on me, I am more often than not off the edge because of that.

How do you have fun at work (team building, pranks, etc..)?
Ours is a very homegrown startup. Our office is in a residential building. Our househelp cum office boy would cook food not only for me but for the team, which in my opinion subconsciously help to build a strong team. Earlier used to have singing/ dancing/ yoga..Have a leaner team now. But usually, we eat out/ go for movies quite often.

What are some of the challenges of your job?
Getting a client and closing a deal.

What are some lessons learned from a past project that you can share with us?
Realising monies need patience, so take advances 😛

Under commit to clients and over deliver.

What advice would you give to someone who is starting in your industry?
Sales are the basis of a business. If you get a knack of that, you can survive in the corporate world.

Sell only if you think you would buy had you had that kind of money. Honesty and intent will reflect at some point in time, directly or indirectly

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Facebook: https://www.facebook.com/SuperCorpInc/
YouTube: https://www.youtube.com/channel/UCBfvtaJYC7wTUvERHz7AvFA

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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