Pop Quiz, Monday with Jane Wilson, Head of Marketing and Social at Fantastic Cleaners Melbourne

Photo credit: Jane Wilson

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Jane Wilson

What is your job role?
Head of Marketing and Social for Fantastic Cleaners Melbourne

Tell us about your company?
Fantastic Cleaners Melbourne is a local cleaning company, which provides a full portfolio of services for both residential and commercial clients. Some of our services include housekeeping, cleaning carpets, upholstered furniture, windows, ovens, tiles, gutters, and more. We also have pressure cleaning machines, and we work with many leasing agents and property owners who rent out houses and apartments.

What do you love most about your job?
Seeing happy customers 🙂 We often get mentioned in social media where people share the work done by our cleaners and thank us for the awesome results. It brings me a great feeling of accomplishment to see that what we do makes a positive impact on someone.

What motivates you to get up every day and go to work?
The fact that every day is different from the others, there are always new things to learn, new ideas to develop and implement, new challenges to overcome. Of course, we have a few constant work plans and processes that we follow, but the whole field continually develops and improves with time, so you’ll never get bored and fall into a tiring, endless routine. It’s the perfect job for people who quickly get bored from monotonous activities. There’s also a big diversity of things you can do in the marketing sector — online marketing, email marketing, paid campaigns, social campaigns, special events and a lot more.

How do your co-workers inspire you?
By being the funniest, craziest and most dedicated team, I’ve worked with in my life. We spend lots of hours together almost every day, and even though we spend hours at a time without speaking to each other, we still find fresh ways to brighten each other’s days — be it a funny picture seen online, some stupid joke or someone bringing chocolate for everyone on a stressful day or a special occasion. They are also bright, and proactive people, who are always full of great ideas and they are still ready to help a colleague out when they need it. I guess when you’re surrounded by greatness, the only thing you want to do is match it.

How do you have fun at work (team building, pranks, etc..)?
We have it all here regarding fun. We organise department team buildings at least twice a year, every time we do something different — barbecues, bowling, karaoke, anything you can think of, we’ve probably done it as a team. We also have Christmas, anniversary and Halloween parties. On every major holiday, we have some contests or games planned by our internal department. Sometimes we have to look for clues around the office, and sometimes we have to wear silly things and take pictures, every time it’s something different. We also organise gatherings by ourselves, we find a nice bar or restaurant, reserve a table and share a meal and some laughs. We are not just a team. We are friends.

What are some of the challenges of your job?
This is a difficult one. Mostly because I don’t believe in challenges, are believe that every obstacle on our way is here to teach us something, and we should use it as an opportunity to grow. I guess one challenge is to coordinate your work with the work other departments are doing. It’s easy to organise the work you do with the work of the people around you, but it’s a whole other thing to coordinate what you do with the work the other departments do. Miscommunication happens even to the best ones sometimes, and the biggest challenge is to find optimal ways to avoid it.

What are some lessons learned from a past project that you can share with us?
Many people think that in marketing content is the most critical part, if you provide your clients with great content and the right lines, you will win them over instantly and everything will be perfect forever. Our work in the last few years confirms that content is, in fact, important, but it’s not the only thing you should focus on. Distribution of this content is equally important. You need to be where your potential clients are, and answer to their questions and needs timely and efficiently with your great content. This means forums, online communities, online and offline magazines, Q&A sections in relevant websites, and more. You need to define your primary audience, find where they hang out and join them.

What advice would you give to someone who is starting in your industry?
Don’t give up right from the start, some of the things may seem complicated at first, but if you give it some time and practice, it will get more comfortable, and even the stuff you don’t know will seem more like a challenge, not a burden. As my first-year company gift said: Great works are performed not by strength but by perseverance.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

Website: https://fantasticcleaners.com.au/melbourne/
Blog: http://modernhousewives.com.au/
Facebook: https://www.facebook.com/jane.wilson911
Twitter: https://twitter.com/JaneWilson911

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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