Pop Quiz, Monday with Keyur Barad

Photo credit: Keyur Barad

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?
Keyur Barad

What is your job role?
Being the head of the agency and its founder, my job is to maintain goodwill and equity in the market. Bring new business and foster a culture of creativity and teamwork within the organisation

Tell us about your company?
Gecko Worldwide is a boutique communications agency headquartered in Mumbai. We offer brands an integrated communications strategy — which includes PR, digital and design — and give them the tools to tell their story through content that educates effectively, is reliable and is valuable to their audience.

Gecko Worldwide is headquartered in Mumbai. We harness the power of the entire communication spectrum, from integrated strategies and public relations to digital and design, to do one thing and one thing only. Tell a damn good story, and tell it well.

This becomes possible thanks to our ability to craft content that educates, is relevant, actionable and holds value in the minds and hearts of the people we talk to.

Every story we tell is built around this intent so that it enhances the lives of the people it touches. We work with clients across sectors. From Startups to legacy brands to individuals.

What do you love most about your job?
Every day is new, never a dull moment, extraordinarily challenging and gratifying. Allows me to meet interesting people doing phenomenal things in life! Hence, being a student of life, it provides a constant source of learning and inspiration.

What motivates you to get up every day and go to work?
My love for travel, experiences, and people. The youthfulness of our team, the creative challenge my colleagues throw in my direction and the need to meet our goals

How do your co-workers inspire you?
Their discipline and diligence inspire me. With so much happening in each of their lives, they bring their A-Game every single day. I am in awe of their ability to multitask. Their high expectations from me motivate me to push forward every day.

How do you have fun at work (team building, pranks, etc..)?
Regular team outings, Decorating the office during festivals, Celebrating birthdays, playing pranks on each other. Also, our bonding over good food is reaching unhealthy proportions.

What are some of the challenges of your job?
People. My job predominantly deals with people (clients, colleagues, media) People are unpredictable, often untrustworthy, they over promise and under deliver. One has to continually sift through what the truth is when dealing with people. Reading between the lines has become second nature, such as the job, it allows us to hone a superpower.

What are some lessons learned from a past project that you can share with us?
A crisis can hit a client’s brand at any moment, and In our profession, one can genuinely never take it easy.

The macro environment has many factors completely uncontrollable and the best one can do is to be in control of one’s actions. Also, always be honest about your brand. Never project an image that has no semblance to reality. It’s a sure fire way to lose trust.

What advice would you give to someone who is starting in your industry?
Be sincere in your approach towards your work. What we do isn’t rocket science. With the right guidance, strong willpower and persistence and continually learning and staying updated about the industry, anyone can be successful in the communications industry. Always be a team player, Singularity in our business doesn’t work. Teamwork makes the dream work.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:




Author: Ricky Singh, MBA

Editor of The Startup Growth.

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