Pop Quiz, Monday with Ankit Mehta, Co-founder at MMC Convert


The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Ankit Mehta

What is your job role?

As the Co-founder of MMC Convert, my focal role is to grip and manage all strategic tie-ups with varied accounting software across the globe. Going beyond, establishing growth hacking practices at MMC also falls within my responsibility.

Tell us about your company?

MMC Convert is a Migration Specialist. Accounting can be quite a tedious process, even for software. When one wants to make a switch, it is highly probable that some of your significant data may also get lost during the process. Also, it is not possible for the entire financial data to be ported over as is; it is, therefore, imperative to perform thorough conditioning.

MMC simplifies; superlatively. We ease the intricate job of porting crucial data from one accounting software to another in an automated manner for our customers.

From inception, we embarked on converting accounting data to Xero. Over ten years, as we built scrupulous expertise and experience, we graduated to becoming official and exclusive partners with ClearBooks and BillyApp as well.

What do you love most about your job?

When you have your heart in your business, and your business in your heart, there’s seldom anything that you don’t like!

Since we play a significant role in acquiring new customers, we get the opportunity to interact with anxious users. We listen to them, find solutions and bring them some peace & ease. Every client has a great journey, and I love to walk with them in theirs.

Being a people’s person, knowing people comes inherent to me. Travelling, meeting people around the world and eventually making them a part of our world is challenging, yet so fulfilling.

What motivates you to get up every day and go to work?

Love it. Work it. In there, lies your unending motivation and ultimate win!

It pacifies the intellect when you have a solution for someone’s problem. Unceasingly making the customer’s life more comfortable and exposing them to great experiences inspire me to bring my ‘A’ game.

And when effort translates into measurable results such as monthly growth in customer reviews, migration volumes, and the absolute bottom-line, the motivation grows manifold.

How do your co-workers inspire you?

A great team makes humble beginnings achieve extraordinary results. My co-workers are a bunch of happy & passionate people who are a fantastic mix of go-getters, innovators, and specialists. They push my limits, sometimes even perplex, only to refine the thought process and never let the rosy projections blur my view.

How do you have fun at work (team building, pranks, etc..)?

A team that celebrates together stays together! Beyond upholding a pleasant office vibe of ease and fun, we go on holidays with our entire team and frequently! An outing is more than just having a meal somewhere; it’s exchange of gratitude, a celebration of small victories, deepening friendships, uncomplicating & unwinding.

What are some of the challenges of your job?

When finance is at the core and technology is ever-changing, creating constant sync for ‘future-proofing’ business is a manifested challenge.

Originating as a tax and audit firm M Mehta & Co, making a switch into finance & technology was quite an ambitious task. However, this is a micro point. The macro challenge is entrepreneurship itself!

Accounting and Finance come innately rooted in our culture right from generations. You might be familiar with our age-old ‘munim jis’ who would maintain the accounts in their red books, and some of us are still on that practice. Converting the inheritance of traditional work style into a tech-driven, growth-focused modern business model takes an army! I attribute this transformation to my co-workers and family who’ve been enormous support in bringing it to where we are today.

I’m grateful to my mom Shobha Mehta, who’s an entrepreneur and runs an art gallery; dad Rajendra Mehta, a chartered accountant, the torchbearer of MMC who’s guided me throughout; and my wife Shanu Mehta, co-founder at MMC, a computer science engineer and professor at IIM. Entrepreneurship hence runs in the blood by default.

What are some lessons learned from a past project that you can share with us?

Sustainable Growth takes precedence over escape velocity growth! Often, while focusing on growth and acceleration, we start to overlook the fact if the customer is satisfied or not and if her entire experience with MMC is incredible or not. It is imperative, and it is impossible to overstate the value of this.

What advice would you give to someone who is starting in your industry?

Being passionate about something is one thing, but mapping your skill set with it, with relevant assessments of monetizing & growth possibilities is another!

To someone who’s starting in this industry, my advice is to identify your area of excellence, where you have the required skills, strong enough to match or even surpass the competition. Then try and reverse attribute it to how you can help others in your industry with this skill.

While business gives you the freedom to make mistakes, sharpen the mettle to learn from them. Remember those lessons well. You don’t have to wait for a perfect product. It’s okay to have a few embarrassing versions; only these will help improve the next set of offerings.
Amidst all this chaos, have fun with what you do.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

website — www.mmcconvert.com
twitter — @mmcconvert

Author: Ricky Singh, MBA

Editor of The Startup Growth.

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