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Pop Quiz, Monday with Avesh Sharma, Chief Marketing Officer

The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.


I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Avesh Sharma

What is your job role?

Chief marketing officer

Tell us about your company?

Our company, orduinolabs pvt ltd, is into AI Based fleet tracking with a combination of both hardware and software.

What do you love most about your job?

Exploring new partnership corridors providing customised solutions to partners and working on new ever-evolving tech to make the entire ecosystem more adaptive and adoptive. The core and the crux are building and transforming a good product that we have built into a global brand with various need-based product differentiators.

What motivates you to get up every day and go to work?

The market and the ecosystem right now is a like a car running at high speed on the highway, so one needs to be aggressive, on their toes and at the same time be patient. The whole point is where to hit, when to hit, how to hot and who to hit. So Facing new challenges every day motivates me. In a nutshell its all about evolving brain feed getting inside you.

How do your co-workers inspire you?

I as an individual professional believes in reverse mentoring, so fresh minds on boards help me learn a lot and vice versa. Its all about believing in your workforce.

How do you have fun at work (team building, pranks, etc..)?

I believe in the open culture at the organisation, just showing and sitting up in front of the system with a serious face doesn’t mean one is giving like 100%… It’s about a cocktail of sometimes discussing the most serious showstoppers, issues, etc in a very vanilla and straightforward, funny manner which practically helps in cooling things off resulting in better outcomes and solutions.

What are some of the challenges of your job?

I don’t want to use the word challenge but something I am focusing on big time i.e. customer satisfaction and engagement in our product along with long-term sustainability in today’s disruptive ecosystem

What are some lessons learned from a past project that you can share with us?

Couple of lessons that I would like to share that helped me grow as a professional are:

  • There is a very thin line between confidence and overconfidence.. only I can do it is overconfidence and I can do it is confidence .. so I go by the latter
  • Marketing for me in one sentence is -you can’t sell a product if you can’t tell about the product. So its all about creating an effective storytelling canvas
  • Your network is your net worth ..one you respect and take care of it.
  • One critical perspective I believe in is, rather then treating your job as something like 9–6 routine and just working to gain some brownie points from your managers, if all the workforce in the organisations will start working for the end consumer then it will improve the organisation and the entire ecosystem.
  • Last but not the least wear your attitude on your sleeves but be grounded at the same time, the table can turn in a moment

What advice would you give to someone who is starting in your industry?

Straightforward advice which might hit the chord or not would be while starting and when in the incubation stage flush off the word revenue from the entire daily routine, focus on the product. Rest are all by-products and will fall into places once product focus is there

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:

lokate.in

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Written by Ricky Singh, MBA

Founder & Editor of The Startup Growth

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