Pop Quiz, Monday with Aleks Svetski, CEO at Amber


The Pop Quiz, Monday is a fun little exam that we love to give to savvy business owners. The examination is not a surprise after all since the interviewee already knew about the questions in advance. However, we can always pretend and have fun with the scenario of a young entrepreneur sitting in class nervously biting on their pencil. They are ready to take a pop quiz on a chapter that they were supposed to read the night before. Instead, they played Metroid all night on their SNES (Oops, this was me in high school). The real purpose of the pop quiz is that this is a fun way to introduce business tips from real-world experiences that you can not learn in a classroom. We want to thank our entrepreneur for being a good sport and volunteering their time to answer a few questions to help our community grow from their knowledge.

I want to introduce you to our guest today who will be taking our Pop Quiz Monday.

Can you please tell everyone your name?

Aleks Svetski

What is your job role?


Tell us about your company?

Amber is Australia’s first fully integrated digital asset exchange, wallet & micro-investment app, allowing everyday people to not only buy digital currencies with their spare change but giving them the ability to store, swap, send and sell — all in the palm of their hand.

Our goal is to make access to this new digital economy easy, and we’re starting that journey with a simple, consumer application that helps people get involved in a way that’s as frictionless & automated as possible.

What do you love most about your job?

The challenges & struggles that come with building something from nothing.

What motivates you to get up every day and go to work?

The idea that we can create that something that people from around the world could one day use in their everyday lives.

How do your co-workers inspire you?

By coming together, working as a team & being the best they can be.

How do you have fun at work (team building, pranks, etc..)?

Pranks, yes.
But I’m also a nerd — so I have a lot of fun reading and writing articles, and also studying charts!

What are some of the challenges of your job?

Being a CEO means you’re the captain of the ship.

You’re the flag bearer, and you’re the person who needs not only to sell the public & the market on your idea, but you need to do the same with your investors, your board, your team, and everyone else involved.

This ability to inspire everyone is not an easy task.

And it starts with being able to do it for yourself — which sometimes when times are tough — is the hardest part of all.

What are some lessons learned from a past project that you can share with us?

Build the right board & governance structure for the right stage of your company.

Too much too soon can mean it turns into a bureaucracy.

Too little too late can often mean it all falls apart.

There are a million business aphorisms and “lessons” to learn.Your job is to learn when to apply what, in the context of what YOU are doing.

What advice would you give to someone who is starting in your industry

1) Read books! They will provide you with more context than going through all the crap yourself. Some MUST reads include:

– “The hard thing about hard things” by Ben Horowitz
– “Zero to One” by Peter Thiel
– “Creativity Inc” by Ed Catmull

2) Network! This is something I did not do enough of in the early days. The world is small. Get yourself out there & meet people. Especially those in and around what you do.

Thank you for taking our pop quiz today. You get an A+ for effort. You can learn more about our interviewee and their business by visiting them on the web:




Author: Ricky Singh, MBA

Editor of The Startup Growth.

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